Drive up sales: persuade customers to care for their Christmas poinsettia
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 Baby Bio is advising garden centre retailers to capitalise on the rush to buy poinsettia by showing consumers the benefits of feeding their plants with a few drops of Baby Bio.
“Most people buy poinsettia at Christmas but few take good care of them, which presents a real sales opportunity to garden centre retailers,” explained Christina Bouzala, Group Brand Manager of SBM Life Science Limited, owner of Baby Bio.
“A bottle of Baby Bio in the midst of the poinsettia display, along with some helpful information is all that’s required to persuade consumers to pick up a bottle at the same time as their plants.”
Baby Bio has produced a dedicated point of sale display and dispenser for Baby Bio Original and Baby Bio Original Drip Feeders, specifically designed to tempt consumers into making the complementary purchase.
The company is also publishing five top tips that will help consumers make sure their poinsettia flourish throughout Christmas and beyond.
- Place in a nice light spot but not direct sunlight.
- Keep them away from drafts and avoid anywhere too cold.
- Water sparingly; over-watering could harm the plant.
- Feed monthly by putting a few drops of Baby Bio in the watering can.
- Mist the plants regularly if you want to prolong the flowering period.
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