Peter Beales Roses has won  its 30th Gold Medal at the prestigious RHS Chelsea Flower Show 2025. This landmark achievement celebrates the nursery’s decades-long commitment to excellence, craftsmanship, and horticultural heritage.

This year’s award-winning display, designed by Nursery Manager Ian Limmer, captivated judges and visitors with a harmonious blend of artistry, scent, and environmental awareness. A key theme of the stand was wildlife and sustainability, demonstrating how roses can form the backbone of an ecologically rich garden as advised by The Norfolk Wildlife Trust. By incorporating two 20ft Silver Common Birch, from Barcham Trees, the team were able to showcase how rose varieties such as Rambling Rector are able to scale 5m high as well as demonstrating further housing for birds.

The nursey in Norfolk houses 3000 plants which are specifically grown for the RHS Chelsea Flower Show, where around 1500 roses finally go forward to be displayed on the 15m stand, many of which were species & heritage varieties specifically chosen to attract bees, butterflies, and other pollinators — showcasing the important role roses play in supporting biodiversity. The stand is assembled by a small team of 8 people, over 8 days & over 800 hours, working tirelessly to ensure the vision is executed perfectly.

At the front of the stand was the debut of the stunning new rose ‘Ashton Wold’, a buttermilk-yellow variety with elegantly semi double, open blooms and a gentle, classic fragrance. This beautifully soft-coloured rose is named in honour of the historic Ashton Wold estate in Northamptonshire, a site deeply associated with heritage and conservation. ‘Ashton Wold’ is expected to become a favourite among gardeners for its charm, pollinator appeal, and versatility in borders and mixed plantings. 

“To win our 30th Chelsea Gold, and receive the highest possible marks by the judges is a huge honour for our whole team,” said Ian Limmer. “We’re especially proud to unveil ‘Ashton Wold’ this year — it’s a rose that not only carries a beautiful name and colour but also represents our commitment to creating gardens that are as good for wildlife as they are for people.”

As part of their display, Peter Beales Roses also celebrated their enduring legacy as champions of rare and historic varieties, many of which featured alongside the new introduction. The exhibit balanced romantic, heritage-inspired garden design with contemporary relevance, reinforcing Peter Beales Roses’ position at the forefront of global rose expertise.

Visitors can experience the award-winning display and discover the new ‘Ashton Wold’ rose at the Peter Beales Roses stand inside the Great Pavilion throughout RHS Chelsea Flower Show 2025.