Darlac, the cutting tools expert, has secured a distribution deal with one of the UK’s largest garden centre retail chains, Blue Diamond.

Blue Diamond has recently acquired Mere Park in Newport and Blackdown Garden Centre in Taunton. The group has also announced plans to build two new garden centres in Elvedon, Norfolk and at Scotch Corner, swelling its network to 41 garden centres.

Working with Blue Diamond, Darlac has produced bespoke stands for the stores that reflects the quality of experience Blue Diamond wanted for its customers as well as creating a series of retail display stands to showcase Darlac’s tools beautifully. 

All stores are to carry the Darlac ‘two-metre’ cutting range of tools and includes best sellers such as the DP400 Lightweight Shear and the DP1030A Expert Bypass Pruner, where the range focusses on the cutting tool needs of hobby gardeners with pruners, snips, shears and loppers to cover a wide range of tasks in the garden. The ‘three-metre’ range features additional tools for heavier-duty jobs, with tools such as the DP1583 Expert Geared Anvil Tree Pruner and the DP1570 Expert Giant Telescopic Pole that are suitable for tree maintenance work in the garden.

Taylor Baines, category manager - gardening, of Blue Diamond Group, said: “We are really excited about this partnership; we were looking to offer a more premium range of tools to our customers and this partnership ticks all those boxes. 

“The history of the brand and the company’s values, coupled with the excellent quality you get with the Darlac tools range made this a really easy choice. We wanted an experience that went beyond ‘just another stand’ in stores to give our customers a richer educational and shopping experience. The resulting creativity that has been applied to the retail displays has been a great collaboration between the two companies that our customers are going to love.”

Chris Owen, general manager for Darlac, said: “We’ve been working with Blue Diamond on this deal for a while, and are really pleased to be able to announce the partnership as we head into 2022. 

“With an increase in interest in gardening during Covid19, many people who were new to gardening during 2020 have stuck around, carrying on their new-found interest in gardening post-lockdown. 

“Having Darlac available in Blue Diamond garden centres across the UK is a key partnership for us that will help us more readily meet increased consumer demand for our tools.”

Contact the Darlac wholesale sales team on info@darlac.com