Johnsons Lawn Seed is encouraging retailers to stock up on its portfolio to cope with the upcoming autumn demand amongst consumers, after the summer’s weather which saw one of the most temperamental and unpredictable seasons on record.
With consumers looking to repair their sodden and moss-ridden grass, the demand for quality lawn seed will be rife as gardeners look to return their lawns to their former glory in the winter months.
Johnsons Lawn Seed’s product range is on hand this autumn lawncare season to bring the greenest of grass to its customers and will help retailers win with shoppers in this category in what is the biggest opportunities this year. And with a seismic shift taking place against the use of artificial turf and its environmental consequences, there has never been a better time to invest in Johnson’s lawn technology and innovation for a greener planet.
Guy Jenkins, Consumer Manager at Johnsons Lawn Seed said: “After a slow, wet start to spring, directly followed by a rainy summer, lawns were put under a lot of strain this year, turning them into squelchy, spongy ground. However, with autumn fast approaching, lawns are in desperate need of care and attention with gardeners wanting to recover the grass, so it survives over winter. Garden centres can expect the coming weeks to be a very good sales season for lawn seed, and for Johnsons we could be seeing some of our largest autumn sales this year, so we encourage retailers to put their orders in now to get tills ringing.”
BESTSELLERS FROM JOHNSONS LAWN SEED
Johnsons Quick Lawn is one of the company’s leading products, applauded for its Accelerator coating, a revolutionary two-in-one seed coating now available to the amateur gardener. The fast-germinating Accelerator technology is applied to each individual seed, which directs nutrients into the seed. This helps it absorb more water and germinate rapidly, resulting in 38% more grass within the first seven days. It also attracts beneficial bacteria in the soil to the roots for a firm establishment, requires less mowing and is child, pet, and environment friendly too.
With the darker days and nights drawing in, retailers cannot go wrong by stocking Shady Place or Luxury Lawn seed on the shelves. Both these bestsellers contain Johnsons’ innovative Seedbooster™ treatment, used in the professional turf market but now available to the garden centre and home market. Seedbooster™ is applied to each seed, creating a parcel of fast and slow-release nitrogen-based fertiliser, resulting in more offshoots and a denser grass sward. Seedbooster™ contains 10% nitrogen – at least five times as much nitrogen as the 1% to 2% found in other brands, meaning the lawn gets the nourishment at the root where it needs it the most over autumn and winter.
Super Smart Lawn Feed is a strong seasonal order that is popular with gardeners as it contains a unique ingredient that cannot currently be found in any other feed - Azospirillum bacteria - which fixes nitrogen from the atmosphere to the grassroots. Combined with soluble mycorrhizal fungi to increase the root system, as well as seaweed extract to provide micronutrients to the lawn, the formula will result in positive sales for retailers who have been ordering their stock ready for autumn and spring.
In preparation for the upcoming autumn lawncare sales season, Johnsons Lawn Seed has been diligently working to maintain fully stocked shelves for retailers. Johnsons also provides extensive merchandising support to help retailers optimise revenue from their lawncare departments.
With ample stock levels at their Inkberrow warehouse and a delivery time of 2-3 days, garden centres can be confident that Johnsons Lawn Seed will have the product available when it is most needed to drive sales in this category.
Find out more
To find out more about Johnsons Lawn Seed products please visit http://www.johnsonslawnseed.com/product-range.aspx
