Johnsons demonstrates green credentials with new compostable plant labels
Johnsons Seeds has started to replace its unique plastic plant label on the back of all its standard packets with a compostable version. Made from 100% renewable FSC certified material, the new label has been produced using highly sustainable methods.
Helen Clayton, Johnsons Brand Manager commented “As a brand we are committed to reducing our use of plastics wherever we can and switching our plant label over to this compostable material will go a long way to help. We know our customers are increasingly concerned about their own impact on the environment and what changes they can individually make, so this will be welcome news.”
The new labels have been put to the test by the team at the Johnsons offices in Kentford and their trials have shown that the compostable material performs just as well as the plastic label in a planting environment. Furthermore, as it’s fully compostable, the material will break down in the soil and eventually be absorbed.
Whilst some Johnsons packets will still feature the plastic version for a while until stocks have run through, customers can expect to start seeing the compostable label on some packets this season. In the meantime, the plastic labels can be recycled after use.
