The organiser of Glee, Hyve Group, has announced eBay as a sponsor of the 50th anniversary of the event, due to run from 10th-12thSeptember at the NEC, Birmingham. This new partnership with the UK’s premier garden trade exhibition will enable more businesses to discover the benefits of selling on eBay, one of the world’s biggest hubs for SME trading.
eBay is globally recognised and well-trusted as one of the biggest online marketplaces, a booming sector that was valued at more than £137 billion last year and is projected to reach over £152 billion in 2024. eBay is ideally placed to capitalise on this enormous growth, with an average of 235 million monthly visits, vast range of products, customer loyalty scheme and savvy marketing initiatives.
Hannah Richards, Garden Category Manager at eBay comments: “We are immensely proud of this new partnership with Glee and can’t wait to start meeting exhibitors. Garden related products are amongst the most popular items on our platform and there is incredible growth potential for suppliers who join us, including access to our 27 million active buyers.”
“The huge garden inventory on eBay incorporates the widest possible range of products, from live plants, plant care and growing media through to major garden structures, electrical equipment and decorative items. Any type of product you can expect to find at Glee will be sold on eBay, plus many more you haven’t even thought of yet!”
More to discover at Glee 2024
This is an exciting development for Glee as it celebrates half a century of serving the garden retail market in this country. Other initiatives in this milestone year include the debut of Glee Firsts, which will provide the ideal launch platform for winners of the GIMA Innovators Seed Corn Fund, alongside scores of exciting new suppliers who are joining Glee for the first time in 2024. Reflecting the vital importance of plants to Glee exhibitors and visitors, the thriving Green Heart and Future Plants showcase will be relocated in Hall 10, where it will benefit from plenty of seating and a new café area.
Glee Event Director, Matthew Mein, says: “Ebay sells one piece of garden furniture every two minutes, as well as seeing three plants, three seeds/bulbs, two garden tools, and one plant pot sell every minute on its platform. With stats this strong there is no question that eBay is the ideal partner for Glee and our exhibitors. This enormous online gardening stock profile not only includes used and refurbished items, but millions of brand-new products. The opportunity this affords to SMEs in particular is very clear and we are really looking forward to helping more of our exhibitors to access this valuable channel for sales.”
Glee is set to welcome more than 400 exhibitors to the show in September, some 180 of which are joining the event for the first time this year, many of them exclusive to Glee in 2024. Many visitors will make a beeline for the exceptional New Product Showcase between Halls 8 and 9, whilst the fabulous Talent Store for merchandising stars will return to the atrium following its successful launch at the 2023 event. A packed content programme will provide both directional trend information and invaluable advice about the hottest topics that are set to affect the industry in seasons to come. Fire, Grill & Chill, a dedicated area for outdoor entertaining, with freshly cooked food and live music, will offer excellent networking opportunities throughout the show.
For more information about the new partnership with eBay and exhibiting at the show in September, visit www.gleebirmingham.com or contact the team on +44 (0)203 3545 9752.
Register now for Glee 2024!
Registration for Glee 2024 is now open, with a number of exciting registration incentives sett to launch soon. To find out more, and to secure your free ticket to the 50th edition of Glee please visit www.gleebirmingham.com/visitor-registration
Find out more
Glee connects the garden industry to inspire change, drive growth, and promote innovation. To find out more or to register your interest in exhibiting, which will take place 10th – 12th September at the NEC, please visit www.gleebirmingham.com or call +44 (0)203 3545 9752.
