The UK sales team from sustainable plant pot innovator elho welcomed members of the Prosper Buying Group to its cutting-edge headquarters in Tilburg, the Netherlands, for an exclusive behind-the-scenes tour of one of Europe’s most sustainable and circular distribution centres, production facilities and offices. 

The visit offered an in-depth look at elho’s approach to sustainable innovation, product design, and environmentally responsible production – all of which take place on-site at the B Corp brand’s forward-thinking facility.

Throughout the day, Prosper members were given a comprehensive tour of elho’s fully integrated production line, gaining first-hand insight into how the business maintains complete oversight of product development – from concept and design through to production and distribution. The facility, widely recognised as one of Europe’s most circular distribution centres, underscores elho’s leadership in sustainable practices within the horticultural industry.

Key highlights from the visit included:

• Attendees toured elho’s purpose-built, energy-efficient warehouse, powered in part by an on-site wind turbine and solar-activated lighting. The facility also features advanced injection moulding technology designed for sustainable production. Guests observed the transformation of recycled plastic granules into 100% recycled and recyclable plant pots, underscoring elho’s circular manufacturing approach.
• The visit included a guided walkthrough of elho’s product showroom, where guests explored the full product portfolio and gained early insight into upcoming innovations.
• Guests had the opportunity to meet key team members across the business – from product designers and warehouse staff to members of the leadership team – providing valuable perspective on the people and purpose behind the brand.

As a respected collective of independent garden centres, including St Peter’s Garden Centre, Aylett Nurseries and Stewarts Garden Centre, Prosper Buying Group regularly facilitates supplier visits that offer its members valuable commercial insights and opportunities to strengthen supply chain relationships. The visit to elho served to reinforce shared values around sustainability, innovation, and transparency.

William Blake, Managing Director at St Peter’s Garden Centre, said: “Last week's visit was so inspirational! We spent a good day in the elho showroom, getting a better understanding of the business, its values, priorities, and plans. Understanding what goes into the products, how environmentally conscious the business is, and how the items are manufactured was really helpful. Spending time with the Prosper principals and visiting centres in the Netherlands was also incredibly powerful.”

David Nicholson, Sales Manager for the UK and ROW at elho, added: “It was fantastic to welcome Prosper Buying Group members to elho and show them around our state-of-the-art facilities and production line. These in-person visits are a valuable way for us to connect with customers and demonstrate that we stand behind the sustainability messaging and promises we make. The experience was widely enjoyed, and the feedback has been overwhelmingly positive – we’ll definitely look to do more of these visits in future.”

The visit concluded with a collaborative discussion around circularity in retail and future opportunities for aligning sustainability strategies between supplier and retailer. Both sides left feeling energised and aligned in their mission to create a more sustainable future for the garden retail industry.

elho welcomes the opportunity to host more of its customers at its headquarters, offering a first-hand look at its sustainability-led operations, comprehensive product portfolio, and climate forward facilities.

If you’re interested in arranging a visit, contact your local sales agent.