Westland has announced a £500,000 radio advertising and press campaign for its Peckish wild bird care brand.

The radio ads started last Thursday and will run for eight weeks, while press ads are scheduled through January and February, both timed to catch late winter/early spring interest in feeding and caring for garden birds.

In the UK, ads on Smooth Radio are expected to reach 7.1 million adults (including 2.5m ABC1s) and in the Republic of Ireland, ads on RTE’s Radio 1, 2FM and Lyric FM stations will reach 57% of all adults.

Listen to the radio ad here

Press ads will appear in Countryside magazine, the National Trust membership magazine and the Daily Mail.

In all, the campaign is targeting 12.7 million adults, including 7.4m ABC1s.