Are The Garden Centre Group about to change their name?
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The Garden Centre Group is reported to have confirmed that it is considering a change of name to reinforce it as a national consumer brand.
Reverting to the original Wyevale name is believed to be the preferred option, but the group’s Blooms and Country Gardens brand names are also understood to be in the frame. Wyevale was re-named The Garden Centre Group in 2009, with the name of the town replacing the Wyevale name at 90 centres, in a move designed by then chief executive Nicholas Marshall to emphasise a local identity. GTN Xtra understands that TGCG’s owners, Terra Firma, believe the 140 strong garden centre group can be best promoted to consumers as a strong brand by adopting a more national stance. A group spokesman is reported on a website to have said the group was looking at how best to develop its Country Gardens, Blooms and Wyevale names. The Garden Centre Group also owns the seven Garden & Leisure centres which currently continue to trade under the Garden & Leisure name with TGCG branding in store.
Decisions are expected within a few months. TGCG did not respond to GTN Xtra's request for clarification in time for this edition.
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