The Leisure and Outdoor Furniture Association (LOFA) has launched a brand-new website to strengthen its role as the UK’s leading voice for outdoor living. The redesigned platform — www.lofa.co.uk — combines fresh design with practical tools to showcase members, support retailers, and highlight LOFA’s ongoing work to raise standards across the outdoor leisure sector.
Designed for Today’s Outdoor Living Market, the new site is geared toward the evolving outdoor living industry, providing:
- Member Showcase: An accessible hub spotlighting LOFA members’ latest collections, from dining sets and barbecues to spa’s, outdoor heating, lighting and outdoor living accessories.
- Industry News: Regular updates covering member launches, collaborations, and sector insights.
- Charity Partnerships: Highlighting LOFA’s partnerships with Greenfingers, Perennial, and THRIVE — organisations that make a real difference to people working in and enjoying outdoor spaces.
- LOFA Assured: A dedicated resource on LOFA’s safety initiative ensuring all outdoor cushions meet UK fire-retardancy standards — a key differentiator as non-compliant products continue to enter the market.
“With outdoor living continuing to grow in popularity, our new website ensures LOFA, and its members remain at the forefront of the industry,” said General Manager, Gina Hinde. “It’s a trusted resource for retailers, suppliers, and partners — one that celebrates the innovation, safety, and quality that defines LOFA membership.”
The new website gives members greater visibility and offers the industry a single point of reference for inspiration, product sourcing, and compliance reassurance.
The site is now live at www.lofa.co.uk, offering inspiration, resources, and practical support for the trade.
For membership and media enquiries: info@lofa.com | Tel: 01952 977569
