Garden centres looking to boost sales as they head into the busy Spring and Summer season are being encouraged to consider confectionery options.
The confectionery experts at World of Sweets, who have over 60 years experience, have identified the three types of shoppers who are likely to purchase at a garden centre.
Among them are the spontaneous shopper, the diligent shopper and the heavy shopper.
The Spontaneous shopper is an impulse buyer who is likely to have small children and visit a garden centre as part of a day out. Confectionery treats are a way to occupy and treat the children during the visit.
Among the World of Sweets range ideal for this customer group are the Bonds Candy Cups. These are resealable cups of tasty sweet treats which children will love. These are a good alternative to the traditional pick and mix and are more convenient to display.
Among the options are the Happy Flowers Cup which is perfect for Spring and dessert inspired cups, Bonds Just Desserts Candy Cups, in Eton Mess and Chocky Road pick and mixes.
Diligent shoppers are price conscious and will take their time when it comes to their purchasing decision. They shop around and look for value as well as promotions or new and unique products.
World of Sweets offer a number of ranges perfect for this shopper who’s looking for something new and unique.
They’ve recently partnered with Danish confectionery brand Anthon Berg and are their exclusive distributor in the UK.
This new and exciting gifting range includes Premium Chocolate Liqueurs, Chocolate Cocktail Liqueurs and Chocolate Coffee Liqueurs.
The range offers a premium look and feel range for retailers to offer to customers as a gifting option all year round with key seasonal periods still including Father’s Day & Christmas.
Another good choice for this group of shoppers are the Bonds Pun Boxes, ideal for those who appreciate light-hearted funny presents.
New additions to the range are Love you More than Pizza, alongside Hearts and Kisses, You Crack Me Up & You’re One in a Melon and finally, Turtley Love You and You’re Shrimply the Best.
The Heavy shopper will buy a lot in a short space of time and is likely to be a gardening enthusiast. However, they will be swayed by impulse purchases like confectionery and so see visiting the garden centre as a leisure activity.
For them the huge USA range of confectionery at World of Sweets is a good option with the ever increasing range of international favourites to expand your instore range.
The confectionery experts have exclusive partners with the biggest names in the US including Nerds, Tootsie and Warheads as well as stocking America's best candy brands including Hershey’s, Reese’s, SweeTarts, Red Vines, Warheads, Cookie Dough, Faygo, Jolly Ranchers, Mike & Ike, Jelly Belly and many more.
All imported USA ranges comply with UK food legislation and all products are screened and verified by our in-house technical experts.
Chris Smith, Partner Brand Manager at World of Sweets said: “The range of confectionery we stock is perfect for garden centres. We can offer new and exclusive to us ranges which you’ll be unable to source anywhere else - and which your nearest competitors are unlikely to stock.
“It’s about offering your customer something different and being able to make additional profit from non-garden focussed items. And about being seen as a destination - somewhere customers can visit to buy a gift or to treat themselves as well as for all their gardening needs.”
World of Sweets is the UK’s largest confectionery distributor, importer, and wholesaler, supplying thousands of customers across all retail channels.
Offering a world of distribution solutions from e-commerce sites serving 55,000 customers per week to Hancocks wholesale stores with over 22,000 customers, field sales and a direct to store team covering 36,000 independent customers and a national accounts team covering all UK retail channels.
