Fiskars UK  have announced two key appointments designed to strengthen the marketing team. Kerry Murfin takes the role of trade marketing director and James Karanicolas becomes trade marketing manager.

MD John Grayson said the appointments would help to take Fiskars UK to the next significant stage of its growth plan.

Kerry Murfin joins from Newell Rubbermaid, where she spent seven years as senior manager leading trade marketing throughout the EMEA region for the Dymo, Sharpie, Parker, Irwin and Rubbermaid brands across key retailers Staples, Office Depot and Amazon. A BA (Hons) marketing graduate and CIM chartered marketer, Kerry has more than 15 years' marketing experience at UK and EMEA level.

As trade marketing manager, James Karanicolas will focus on driving category growth within key DIY, garden centre and builders' merchants. He joins from Fiskars Australia, where he had four years leading trade marketing initiatives and was instrumental in growing market share.