Positive mood on BIZZ Holland stand at IPM Essen 2017
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BIZZ Holland looks back at a successful edition of IPM Essen 2017. The positive mood at the trade fair, the satisfied stand holders and the new look and feel of the stand all contributed to this success.
As early as Wednesday, a number of stand holders indicated that they had reached their trade fair targets. This was also a very busy day, with many visitors.
New Design
For the fifth year in a row, BIZZ Communications organised the BIZZ Holland stand in Hall 12, which has been the Dutch hall for tree nursery products for many years. Participants were very enthusiastic about the new design and stand layout. The design, based on pallets, is totally adapted to the new entry of Hall 12 and ensured that visitors immediately entered the stand. The new look and feel was piloted during Plantarium 2016 and will determine the look for the next editions of Plantarium as part of Pantarium 3.0.
Guided Tours
The BIZZ Holland stand was a nice reflection of what is on offer at Dutch tree nurseries. In order to draw more attention to this, guided tours were organised daily, at 10.00 h and 14.00 h. Trade journalists and a number of trade visitors made use of this possibility.
Show Your Colours Award
The nominated plants and concepts for the Show Your Colour Award were presented in the BIZZ Holland stand. From the eleven nominations, the Mentha requienii MATCH & MOSS MENTHOL® of Van Son & Koot from Kaatsheuvel won the Show Your Colours Award IPM 2017. "This plant has everything! The MATCH & MOSS MENTHOL® is a beautiful combination of emotion, experience and fragrance and it is a special plant”, according to the professional jury, which awarded the prize in combination with the public vote. The prize was handed to Thomas Staats by jury chairman Oliver P. Kuhrt in the BIZZ Holland stand.
BIZZ Communications
BIZZ Communications ensures the communication around BIZZ Holland and the participants. Apart from IPM and Plantarium, other international trade fairs and trade missions will benefit from this in the future. On www.bizzcommunications.nl you can find the programmes which are currently being researched or are being executed.
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