In This Issue
Tackling the big garden industry issue: growing media and peat...what happens next?
Will the Washout from the West be as bad for garden centre business as the Beast From the East?
Drive sales this Garden Re-Leaf Day with a Greenfingers product display
Sponges - the new gardening bestsellers?
Impressive sum raised for Thrive at open day
Gina and John heading to Monte Carlo in £500 banger
Make Garden Re-Leaf your reason to feel warm and fuzzy in 2020. Sign up now!
Great start to a new season for Durstons
Homebase to sponsor IT'V's Love Your Garden
GIMA Innovators’ Seed Corn Fund 2019 winners: Natural Grower – how the award has helped shape their business
2019 was the year of the houseplant says GCA
Garden centres off to a strong start in 2020 according to HTA Market Update
Boosting category growth in UK garden retailers
More names sign up to the 2020 Garden Re-Leaf Sponsored Walk & Cycle Challenge
Get your own copy of GTN Xtra
Homebase makes early return to profit
Garden centre boss who stole almost half a million pounds has hearing adjourned
Bradford Garden Centre creates new role to oversee expansion plans
RSPB calls for nests not nets
Primeur’s Eco Garden stands transform retailers’ displays as the gardening season begins
The best of last week's
Celebrity joins fight to prevent garden centre closure
Highfield Garden World gets green light for £2m expansion
Storm Dennis takes the shine off sales
Key retailers to headline GIMA Day Conference
Garden Centre Photo Tours
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Leading associations reveal plans for Commercial Kitchen Show
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Homebase to sponsor IT'V's Love Your Garden

 

Homebase has partnered with ITV to sponsor its popular gardening show, Love Your Garden.

 

Hosted by Alan Titchmarsh alongside co-presenters and gardening experts David Domoney, Katie Rushworth and Frances Tophill, the show sees the team visit locations around the United Kingdom helping people to transform their outside space into gardens they love.  The Homebase sponsorship will run from 25 February during the key gardening months and into Autumn 2020.

 

As part of the sponsorship, Homebase has created a series of short videos that will be broadcast at the start and throughout each episode, which gently poke fun the often complex Latin names used for plants. Homebase's tongue in cheek humour takes a variety of everyday garden products and scenarios and presents them as if they were plants, accompanied by a spoof scientific Latin name. A garden shed is labelled 'Junkius Storea' and a gorgeous flower bed captioned 'Prettius Whiffius', highlight Homebase's down-to-earth attitude towards making gardening an accessible and enjoyable activity for all.

 

Lisa Tickle, Head of Marketing at Homebase, said: "We're thrilled to be partnering with ITV and Love Your Garden. Our customers love gardening, and Homebase has over 35 years of experience providing the products, inspiration and advice to create beautiful outside spaces. Building on this strong heritage, we're proud to offer an extensive range of tools, accessories and finishing touches to help our customers bring their gardens to life – whether they have lots of outdoor space, a smaller patio, a balcony or window ledge."

 

"This creative idea is a natural extension of the advice, practical guidance, and inspiration that our team of trained garden experts provide in-store, to help ensure that the world of plants and gardening does not feel intimidating. From eco-friendly gardening and re-wilding to support the environment, to the relaxing powers of outdoor space, we want all our customers to feel that they can enjoy their outside space as an extension of their home."

 

The eight-part series of ITV's Love Your Garden will air on Tuesday 25 February 2020.  Further episodes will run later in 2020. 

 

The sponsorship deal was brokered by JUMP, Havas Media Group’s content and partnerships division.

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