Peckish, the UK’s leading wild bird food brand, is inspiring the public to make their gardens a haven for nature this year by growing wild birds a home with a free packet of wildflower seeds with every purchase of Peckish wild bird food. 

Consumers will be encouraged to visit their local garden centres from Easter to collect their free packet of Peckish Wild Bird Habitat Wildflower Seeds, which are a mix of easy to grow wildflowers selected to provide nutrients and nesting material for birds. The free seeds can be directly sown into gardens throughout April and May, which will bloom into a glorious wildflower display from June to August. 

Peckish is supporting this initiative with in-store displays and social media activations. Garden centres are a destination shop for many consumers looking for inspiration and advice for their gardens – the wildflower seeds activity adds real value to shoppers and is perfect for implementation in the garden centre retail channel. Garden centres across the UK and Ireland have access to fully branded countertop display units, which holds 72 packets of free wildflower seeds for their customers to take home when they purchase Peckish wild bird products. There’s also a variety of captivating point of sale materials available to display in store to capture attention and encourage consumers to purchase Peckish to receive their free wildflower seed mix. 

Included in the seed pack are popular wildflower seeds such as sunflowers, teasels, cornflowers, corncockles, cosmos, nigellas, marigolds, and crown daisies. Each seed has been handpicked for its benefit to nature, for example, sunflowers will help gardeners attract a wide variety of wild birds to feast on their large, nutrient-rich seeds, whilst providing a bright and cheerful flower. Teasel seeds grow into tiny purple blooms during summer and are best known for their prickly stems and seed heads that are irresistible to finches. Many of these wildflowers are also loved by beneficial pollinatorsincluding bees, butterflies, and insects, providing them with the perfect habitat to thrive. 

Rachael McWilliam, Head of Brand & Category, for Peckish, commented: “Peckish is committed to looking after nature, and we want to go one step further this summer and inspire gardeners to not just feed wild birds, but to grow them a home too. We will be driving customers into garden centres over the coming months to pick up their free wildflower seeds with each purchase of a pack of our wild bird food. We’ve handpicked the seeds in our wildflower mix to offer birds natural nutrients and nesting materials and embrace the current trend of consumers choosing to rewild their gardens to support nature. We hope garden centres are as excited about this campaign as we are and join us in encouraging gardeners to grow a home for wild birds.” 

Speak to your territory manager to ensure your store is stocked with Peckish to maximise the campaign.