In This Issue
Dobbies Horticulture Director Marcus Eyles departs after seven years
St John’s Garden Centre under new ownership
Dobbies appoint new Chief Marketing Officer
Corby + Fellas announces another WinRetail implementation
Hozelock unveils groundbreaking automatic hose system
Award success for RocketGro at Klondyke Plant Show
Annual awards highlight team success at Notcutts
GCA announces Chairman Elect for 2024/2025
Fond farewell to Rod Austin after 24 years at British Garden Centres
Garden centre owner appointed Deputy Lieutenant of Greater Manchester
British Garden Centres raises over £15,000 for Garden Re-Leaf Day
Update on Kate Ebbens’ 366 daily run for Greenfingers
The Old Railway Line raises £1,470 for Greenfingers
New peat-free seed compost launched by Mr Fothergill's
GIMA Charity Golf Day – Now open for bookings
Wyevale Nurseries to exhibit at Four Oaks Trade Show
Popular TV gardener David Domoney partners with Irrigatia
Peckish encourages consumers to not just feed the birds, but to grow them a home too
AMES Tools: Exclusive deals for garden centres
elho’s essential ‘Grow Your Own’ innovation awarded coveted Which? Best Buy
Hex Living adds wheelie bin storage to range
Buy from the best at Autumn Fair 2024
Group Commitment, GTN Interview with Caroline Owen, Chair of the Tillington Group in GTN March 2024 Issue
Senior Sales Account Managers/New Business Generators 
Get your copy of GTN Xtra
Dutch Spring Trials take place in week 18
RHS and Wildlife and Birdcare Nature Recovery Project
spoga+gafa – garden creation & care
RHS awards the highest honours in horticulture
AIPH announces jury for World Green City Awards
The best of last week's
Dobbies appoints Jonathan Wass as Chief Financial Officer
Wet February sees modest market growth
Navigating the current challenges in garden retail - GIMA Conference report and pictures
GIMA Awards are back for 2024 – entries now open
94% of exhibition space at spoga+gafa already sold
SOLEX Exhibition to kick off festivities with Awards Ceremony and Afterparty
Whisk out your tongs: SOLEX's Fire Food & Outdoor Living Evening returns for its second sizzling year
Special hotel rates for SOLEX Visitors - limited availability - book now
Situations Vacant
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North and South Regions
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Peckish encourages consumers to not just feed the birds, but to grow them a home too

Peckish, the UK’s leading wild bird food brand, is inspiring the public to make their gardens a haven for nature this year by growing wild birds a home with a free packet of wildflower seeds with every purchase of Peckish wild bird food. 


Consumers will be encouraged to visit their local garden centres from Easter to collect their free packet of Peckish Wild Bird Habitat Wildflower Seeds, which are a mix of easy to grow wildflowers selected to provide nutrients and nesting material for birds. The free seeds can be directly sown into gardens throughout April and May, which will bloom into a glorious wildflower display from June to August. 


Peckish is supporting this initiative with in-store displays and social media activations. Garden centres are a destination shop for many consumers looking for inspiration and advice for their gardens – the wildflower seeds activity adds real value to shoppers and is perfect for implementation in the garden centre retail channel. Garden centres across the UK and Ireland have access to fully branded countertop display units, which holds 72 packets of free wildflower seeds for their customers to take home when they purchase Peckish wild bird products. There’s also a variety of captivating point of sale materials available to display in store to capture attention and encourage consumers to purchase Peckish to receive their free wildflower seed mix. 


Included in the seed pack are popular wildflower seeds such as sunflowers, teasels, cornflowers, corncockles, cosmos, nigellas, marigolds, and crown daisies. Each seed has been handpicked for its benefit to nature, for example, sunflowers will help gardeners attract a wide variety of wild birds to feast on their large, nutrient-rich seeds, whilst providing a bright and cheerful flower. Teasel seeds grow into tiny purple blooms during summer and are best known for their prickly stems and seed heads that are irresistible to finches. Many of these wildflowers are also loved by beneficial pollinatorsincluding bees, butterflies, and insects, providing them with the perfect habitat to thrive. 


Rachael McWilliam, Head of Brand & Category, for Peckish, commented: “Peckish is committed to looking after nature, and we want to go one step further this summer and inspire gardeners to not just feed wild birds, but to grow them a home too. We will be driving customers into garden centres over the coming months to pick up their free wildflower seeds with each purchase of a pack of our wild bird food. We’ve handpicked the seeds in our wildflower mix to offer birds natural nutrients and nesting materials and embrace the current trend of consumers choosing to rewild their gardens to support nature. We hope garden centres are as excited about this campaign as we are and join us in encouraging gardeners to grow a home for wild birds.” 


Speak to your territory manager to ensure your store is stocked with Peckish to maximise the campaign. 

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