Get on board with Fiskars £2.3m Weed Puller campaign
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2012 PROMOTION WILL TARGET 11.8M CONSUMERS AT PEAK SEASON
A new £2.3m campaign from Fiskars, including TV advertising, creates a golden opportunity for retailers to build on the astounding success of the 2011 star launch of the Weed Puller.
The versatile Weed Puller is designed to eliminate the tedious work of pulling up weeds by hand. The TV campaign will run through the gardening peak season from April to June, targeting 11.8m consumers and reaching 49m viewers in all.
The Weed Puller is the must have garden tool of the season and the campaign will drive further Weed Puller volume sales growth for retailers, as proved by the 2011 marketing push. 
Fiskars commitment to marketing continues this year with press events, trade shows, consumers shows, a blog, website and competitions – all in place to drive traffic to Fiskars’ retailers. The TV campaign will provide big promotional muscle, supported by in-store guides and POS, like the new merchandising units (right)
FEATURES AND BENEFITS
Step–Pull–Eject: Eco-conscious weeding from Fiskars:
Help your customers keep a perfectly manicured lawn without the need for harmful pesticides or strenuous bending with the Fiskars Weed Puller.
Remove weeds effortlessly and without the use of chemicals:
Accomplish all of the main requirements of weeding, with minimal effort.
Remove weeds along with their roots, without having to pull up every weed by hand.
Key features
- Deep-reaching stainless steel claws grab the root from multiple directions.
- Aluminium composite keeps the tool lightweight, yet sturdy.
- Ejection system easily releases weed from tool when extracted from the ground.
- Allows weeding of the whole lawn without straining the back.
- Lightweight, slim design means it is easily manoeuvrable, so can even be used around the edges of flowerbeds.
Useful facts
- Awarded the Red Dot design award.
- RRP £39.99 inc VAT.
- 2011 GIMA Award winner
Contacting Fiskars:
To take advantage of this unique campaign and grow your sales, contact your local sales representative, who will tell you more about the merchandising solutions:
Julie Lownes (West, South West) 07970 696844
Alan Lorenzo (East and North East) 07768 350025
Bryan Cooper (North West, Wales & Shropshire) 07799 764403
Norman Dare (London & South East) 07799 641488
Stuart Floyd (national garden centre groups manager) 07917 420944 or stuart.floyd@fiskars.com
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