The Greatest Christmas Awards team have been out and about judging garden centres this week but it hasn't seen anything like this...a Santa Paws Grotto for Dogs.
The grotto in Pimlico, London and run by pet company Lily's Kitchen, has attracted over 1,000 animals, including the pet dogs of Robbie Williams.
With it being such a huge success, GTN Xtra wondered whether it could catch on in garden centres. Just think of those extra pet products you could sell over the festive period.
Robbie Williams and Adele are among celebrities who have visited Lily's Kitchen's Santa Paws Grotto.
Robbie took along his family, including pet dogs Walle and Poupette, to the grotto on Pimlico Road.
"They just turned up after hearing about the grotto on the grapevine," said Sophie Birrell, from Lily's Kitchen.
"Robbie was fine with us snapping his dogs Walle and Poupette (pictured above with Santa Paws). He has eight dogs in total but brought along the two best behaved ones."
The Santa Paws Grotto, which is supporting the North London charity 'All Dogs Matter', has been a huge success with more than 1,000 dogs visiting it so far.
This canine Christmas wonderland, which is open until December 21, offers dogs (and their owners) a retreat from hectic Christmas shopping. The pooches can enjoy a freshly prepared Lily’s Kitchen Christmas Dinner for Dogs, while owners can secretly shop for doggy stocking fillers.
For every Christmas Dinner for Dogs purchased at the grotto, Lily’s Kitchen will donating a nutritious dinner to a dog in need to enjoy on Christmas Day.
Henrietta Morrison, founder of Lily’s Kitchen, says: “It’s really important to us to give as much back as possible to our beloved dogs this year and All Dogs Matter is the perfect choice, being very close to our roots in Hampstead.”
Lily's Kitchen has produced a video called 'A Tale of Comfort and Joy' with the message that every dog should find a happy home at Christmas. View it here http://www.youtube.com/watch?v=YPZ7Dn0HCMc
For pictures of dogs visiting the Santa Paws Grotto visit www.facebook.com/lilyskitchen
