To coincide with the biggest ever Roundup TV campaign, the UK's number one weed control brand is challenging independent retailers to get their creative caps on and go that extra mile when displaying Roundup in store this season.

The new 3-month promotion, 'Pimp up your Roundup' will see the UK's number one weedkiller brand giving away over £6000* worth of stock to independent retailers that create the most inventive and eye catching Roundup displays.

Running from the beginning of May until the end of July, retailers simply need to take a photo of their pimped-up Roundup display and either tweet the photo with the hashtag #PimpupRoundup or email the photo to pimpuproundup@roundup-garden.com.

At the end of each month a winner from the North and a winner from the South will be chosen based on their display photo, giving six winners in total.

The prizes will vary by month but will include two Roundup Gel 150ml x 140 units, two Roundup Pump N Go Mini 2.5L x 64 units and two Roundup Ready to use 1L x 116 units.

Gary Philpotts, Roundup Lawn and Garden UK business director, comments: “We wanted to thank our independent retailers for their support by giving something back, whilst also having a bit of fun at the same time. Pimp up your Roundup provides independents with a great incentive to add a bit of interest to the chems and ferts aisle, whilst being in with a chance of winning free product!

“Running into July the impressive Roundup TV advertising campaign is already underway and at the same time we are driving consumers in store via our print, PR and social media strategies so there is no better time to create an eye catching Roundup display that will further encourage consumers to make a purchase.”

Roundup has added to its range of innovative weed killers this year, with the launch of Pump 'N Go mini a 2.5L variant of the top selling 5L pump 'N Go which offers a unique controllable spray.

In addition, research has shown that more consumers than ever before, even those that haven't purchased a weedkiller for some time, are choosing Roundup Gel due to the accuracy and control it offers when targeting weeds.

To find out more about the 'Pimp up your Roundup' promotion and to read the terms and conditions, visit www.roundup-garden.com/pimpup or call 01483 410334.

*at Suggested retail value