Sales volumes for the GTN Bestsellers Christmas chart may be down 28% on the same week as last year but there are encouraging signs that consumers are getting into the festive spirit in a big way.
Last year the industry ‘benefitted’ from a strike in the public sector as many people spent their ‘day off’ visiting garden centres. There was a definite rise in sales as a result.
Although garden centres haven’t seen a repeat this year, sales of Christmas products are looking promising.
The trend at the moment is for the purchase of things to hang on the Christmas tree like baubles and lights.
Kaemingk Plain Shatterproof 60m Baubles have been in great demand with the red version being the highest re-entry in the chart, jumping straight back in at No 12. The gold baubles have seen a 50% increase in sales to move up 28 places to No 18, while a place behind are the silver baubles, another chart re-entry.
Another outstanding product for the Christmas tree from Kaemingk is their Angel Hair White/Iris, the highest new entry at No 24.
The highest climber is the Premier Decorations Gold Metal Wreath Hanger, jumping 30 places to No 13, and the company has six new entries, including the Battery Operated EVA Robin with Hat at No 29. Christmas tree lights also figure well for Premier Decorations.
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