Easter sees sales bounce back to above 2019 levels
Sales during the first Easter week of 2022 bounced back to above 2019 levels, up by 26% on the same week, and were the highest volume sales for the first Easter week since 2015 with the exception of last year.
Analysis of the weekly GTN Bestsellers Epos data shows that whilst sales were 10% down on the same second week of April last year, they were up by 27% on the previous week, and that’s without a day’s trading for Easter Sunday.
Last week’s sales volumes were also 10% higher than the volumes of the first Easter week in 2019 which was later in April that year and bodes well for sales during this second Easter week, provided the weather holds fine.
GTN Bestsellers Top 50 sales volumes compared to the same week in 2021: week 15.
Garden Products Top 50 – down 34%
Growing Media Top 50 – down 21%
Veg 2 Gro Top 50 –up 23%
Wild Bird & Wildlife Care Top 50 – down 17%
GTN Bestsellers All Sales volumes compared to the same week in 2021: week 15
All Plants with Barcode index – down 5%
All Items with Barcode index – down 11%
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