A recent case study of Grovewell Groups’ four centres in the South East has confirmed considerable sales growth is achievable when switching to Meadow View Stones quality decorative aggregates and paving collections.

Lee Morgan Head of Buying gave some feedback on his reason for switching and how the first year of sales had gone. 

Why did you choose to switch to Meadow View: The wide variety of traditional and contemporary products, improved merchandising solutions, own branding options, quality of the packaging, and the opportunity to increase our customer spend were our main factors in deciding to move supplier. The fact Meadow View has a facility very close to our centres is an added bonus. 

How was the installation/transition process: In a word - Seamless. Everything was organised very efficiently with minimal impact on my and our team’s time. Once the range was agreed upon and stock orders placed, Terry who heads up the Meadow View in-house Merchandising team took the reins, organising all the set-up with the framework, stock layout and POS header boards/displays. All were delivered and mechanised within a few days of arrival. 

Has the new product range delivered results:  The impressive variety of the range, from traditional best sellers to on-trend colours and more contemporary products, was the main appeal for us to switch.  We took direction from the team at Meadow View on some new lines to add, whilst making sure we included our existing best sellers which have always centred around the traditional Cotswold, Blue and Plum slates etc.  So, it was great to see some of the new lines we added such as Arctic White 20mm and Seashore, now finding a place in our top sellers. 

First Years Results: Our first year fully trading with Meadow View, with only 3 out of our 4 centres, Tenterden, Canterbury and Folkestone, achieved the same value in sales as all four of our centres the year before. We expect to see significant further increases now Hamstreet has fully transitioned to Meadow View after being utilised to clear our legacy stock from the other centres.  We have also seen an average margin improvement of 2% on the previous years’ sales so all in all we are extremely pleased we made the move and look forward to continuous growth.

Did you see an improvement in Customer Service: Yes - we already had an excellent working relationship with our rep James Worby who with vast experience within this category offered some excellent advice which helped boost our confidence.  The whole team performed, from their brand manager Jess making the introduction of our own brand simple from start to finish to the flexibility and dedication of the sales order processing and speedy delivery teams.

For more information on how to transform your centre and sales with Meadow View Stone please email: jess@meadowviewstone.co.uk