The Intratuin garden centre at Zevenhuizen, between Utrect and The Hague, proved a more than interesting stop off for the Garden Industry Trade Mission to Holland last month. Although only opened a year ago the centre has already reached €12 million turnover - and all that with no outside sales area at all.
Plants are the stars from the moment you enter the centre, and you keep looking for the exit to the planteria - but there isn't one. What you do find is an excellent range and display of plants, all looking good, with the appropriate sundries and linked sales right by the plants.
Grow Your Own is the first department and what about this for the best POS I've ever seen to promote the sales of young tomato plants: Plants in fruit, ready for growing on and harvesting now, on sale in a garden centre in April. And it wasn't just tomato plants in fruit either, see the picture gallery below.
They've really thought about customer convenience at Intratuin. These carry handles appear on most plant pots making it clean and easy to pick up the plant of your choice and they make excellent holders for bright and bold POS cards.
We know that garden lighting products are bestsellers in the UK, but here in this Intratuin garden centre it's not just a few metres of lighting and a few hotspot pallet displays, this is just part of their garden lighting department.
The picture gallery below gives you a brief guided tour of the centre, unfortunately flight times meant we didn't get a chance to visit the garden furniture and BBQ display area on the mezzanine floor. We'll just have to do that on our next visit.
If you'd like to visit this centre their address and contact details are:
Intratuin ZevenhuizenPlacement on map is approximate Bredeweg 86-C 2761 KA Zevenhuizen, Netherlands |
<
>
Intratuin Zevenhuizen.jpg
<
>
Grass Backdrop for trolley bay.jpg
<
>
An addition to a trolley bay that would please any GCA inspector.jpg
<
>
Plants are the stars from the minute you start shopping.jpg
<
>
Bold colours make a statement.jpg
<
>
Long live the King of Orange.jpg
<
>
Walk way draws you through the plants.jpg
<
>
And Chilli Pepper plants in fruit on sale in April too.jpg
<
>
Bold enticing visuals.jpg
<
>
Bold POS on fruit plants.jpg
<
>
Trees have carry handles on the pots.jpg
<
>
Easy to carry away fruit trees sold inside.jpg
<
>
Carry handles act as ideal POS holders.jpg
<
>
Bigger trees get bigger carry handles.jpg
<
>
The colour keeps on coming.jpg
<
>
From the floor up, and not a blown over plant in sight as all inside.jpg
<
>
Want to sell vertical gardening.jpg
<
>
Driving sales up the wall.jpg
<
>
Pots of colour - right next to the plants.jpg
<
>
Product merchandised in every plant bed.jpg
<
>
Standard Roses ready for.jpg
<
>
Carrying away of course.jpg
<
>
A carry handle on every rose, and look at those lables.jpg
<
>
Trees looking great.jpg
<
>
Selling the dream of championship grass.jpg
<
>
Patio and fencing ideas covered in plants.jpg
<
>
Neat garden and home extension.jpg
<
>
Pond fish make a great indoor display.jpg
<
>
The buddha approves.jpg
<
>
Garden lighting starts here.jpg
<
>
BBQ burners look so good.jpg
<
>
Even garden brooms are used to create blocks of colour.jpg
<
>
An orchid unbrella over the gift wrapping area.jpg
<
>
Inviting you to afternoon tea.jpg
<
>
Bold floral displays in restaurant.jpg
<
>
There's no doubt this restaurant is part of a garden centre.jpg
<
>
Another stunning display as you depart.jpg
