Outdoor living brand LeisureGrow has chosen SOLEX to launch its new consumer-facing brand of outdoor furniture – LG Outdoor. The launch makes a clear distinction between LeisureGrow’s consumer-facing LG Outdoor branded furniture and its trade only un-branded furniture offering – Green Room. 

Jody Grimmer, managing director for LeisureGrow Group said, “With ‘LG Outdoor’ we’re making sure there’s no confusion between our consumer and trade brands.  

"We also know how important it is to evolve with consumer tastes, and ‘LG Outdoor’ gives us a brand to build on for the future.  

"We’ve spent a lot of time designing and developing new and existing furniture for the range and we hope visitors to the stand will like what they see.”

The LG Outdoor range includes the exclusive Saigon Weave and Hanoi wood ranges – made exclusively for LeisureGrow in Vietnam.  

Also featured is a ceramic range which builds on those products that have been best-sellers for LeisureGrow previously with a new line of products for 2015 that mix weave and ceramic such as the Casablanca Weave Lounge Firepit Set.  The LG Outdoor range also includes both traditional and more contemporary ranges in cast aluminium.

The LG Outdoor Saigon Weave collection is exclusively made in Vietnam, where weaving skills have been handed down from one generation to the next for thousands of years. Hand-finished touches and exquisite design give this premium range durability when it comes to both quality and style, for a colonial elegance that’s second to none.

Jody Grimmer, managing director for LeisureGrow Group said, “Our weavers are experts in creating the best quality weave possible, and we believe it’s the detail that counts, which is why our chairs are woven from the top down so all of the weave ends are hidden from view underneath, and why some of our sets can take more than a week to make.”

The premium Saigon weave has been expertly created by hand to give the natural look and feel of wicker, but unlike wicker it can be left outdoors all year round.

The Saigon Heritage Weave Dining Sets that come with Highback Armchairs are the perfect example of the quality of craftsmanship in the LG Outdoor Saigon Weave range, made in premium half-moon weave with round weave detailing to the arms and backs of chairs for an elegant look and feel, and finished with luxurious cushions for relaxing in style.

The LG Outdoor Hanoi Collection mixes FSC brushed Acacia wood with LG Outdoor’s premium Saigon Weave to create a look that’s contemporary, stylish and luxurious. Each piece in the collection is a style statement that mixes classic design with exotic influences.

A specialist team in Vietnam hand-crafts the brushed wood effect on the LG Outdoor Hanoi range:  FSC Acacia wood is kiln dried; treated with a rough wire to give the wood texture and expose the grain; painted to give a vintage feel; and then treated with a water-based oil sealant. And the result is a beautifully textured wood that customers will love.

As well as dining sets the range includes a selection of premium accessories such as Adirondack chairs, stylish benches, and rockers. 

The Hanoi Wood and Weave Rocking Chair is new for this year, and is a real nostalgic and stylish addition to any garden. The chair is a mix of Hanoi wood and a premium weave and would look great on a veranda, patio, or relaxing corner of the garden.

Pictured: Top – Hanoi Single Rocking Chair. Below – Hanoi Bistro Bench.

Alongside LG Outdoor, LeisureGrow also has its unbranded Greenroom collection available for retailers who want to create their own in-house range. Greenroom has been carefully designed by LeisureGrow to give control to retailers, and offers a wide choice of furniture including two types of weave, a textaline, and a mesh range.

Greenroom sets come with no branding on outer cartons, meaning retailers can choose their own name for each set, and can be as competitive as they choose on selling prices, avoid price comparison, yet still offer a great quality product.

And of course although the furniture isn’t branded with LeisureGrow, for peace of mind Greenroom products come with the warranties and reassurances that you expect from LeisureGrow.

Products include last year’s best-seller – the aluminium and textaline range – and a new contemporary mesh range which has received a great response so far from those retailers who have seen it.

Above: Greenroom Weave.

Left: Greenroom Textaline.