Resolva, the trusted and effective solution for garden weeds from Westland Horticulture, returns to TV screens for a 14th year of high-profile media presence from the 5th of May 2025.
The creative taps into the frustration gardeners feel around persistent weeds, positioning Resolva as the fast, no-fuss solution that helps gardeners take back control. With an early spell of warm spring weather already drawing people into their gardens and visiting garden centres, the stage is perfectly set for increased demand.
The 2025 campaign represents a significant media investment, targeting ABC1 adults aged 45+ through a powerful mix of traditional and digital TV channels. Shoppers will see Resolva during primetime viewing on ITV1, Channel 4, Sky, and Amazon Prime, including hit shows like Clarkson’s Farm. For the first time, the campaign extends to BVOD (Broadcaster Video On Demand) with Sky and Channel 4, offering precise targeting of garden-interested consumers.
Christine Myers, Brand Manager, for Resolva, commented: “Year after year, our investment in TV keeps Resolva front-of-mind with consumers when weeds become a problem. It’s a trusted brand with a proven track record, delivering superior performance from spot treatments to large-scale applications. Our retail partners will benefit not only from the strong brand awareness, but also the increased category participation our continued media presence drives during the peak gardening season.”
In common with all Westland products, the Resolva range can be ordered 24/7 via Westland Live, and frequent top-ups are easy as part of a Westland weekly delivery.
