Briers has stepped up its involvement with EFSA, the European Floral and Lifestyle Product Suppliers Association, with two appointments to key positions within the organisation.

CEO Jackie Eades joined the board during the EFSA October 2016 general meeting, with her nomination unanimously supported. "With Jackie on the board we make another step towards an international orientation," said Toine Van de Ven, EFSA chairman.

The company aims to use this ongoing partnership to strengthen its position as the original fashion-led garden clothing, gift and tool brand.

Jackie will be be working alongside EFSA’s dedicated trend partner and the wider EFSA council to deliver inspirational design, innovative lifestyle options and developments for the Briers brand. This partnership gives Briers access to trends information up to 18 before they become mainstream.

 “We want to ensure our ranges, and indeed this industry, are as relevant as ever to our growing audience,” said Jackie.  “I’ve got some really exciting plans that I can’t tell anyone about just yet, but I will say that the work we are doing with an internationally renowned trend partner is a vital part of it!”

Tristan Sissons, Briers’ trading director, has just been enrolled on the EFSA ‘colour committee’.  The new appointment will allow Briers to work more closely than ever with other major European lifestyle suppliers, predicting the next big trends in colour.

Briers are still the only UK supplier to join EFSA, a relationship dating back to 2014. Since joining, Briers has enjoyed an exclusive relationship that has provided inspiration for its product ranges, all of which are designed in-house.