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Suttons Seeds acquired by T&M
Lockdown 2 hits sales, but volumes still ahead of last year
Festive announce Christmas 2021 showroom opening dates
Not your average garden centre - Dobbies launch Christmas Ad Campaign
Fosseway Garden Centre make the right choice with Corby & Fellas’ WinRetail system
Lockdown 2 leaves garden centre car parks empty after record sales for October
‘New Gardeners’ fuel record October plant sales
LOFA reports severe disruption at UKs three main container ports
Primus expands with new sales team
2020 is declared a ‘record year’ for compost by The Greener Gardening Company
Why gardening is a lifesaver in lockdown
Ivyline commits to eradicating plastic packaging
Neudorff announces climate-neutral production
DJ Turfcare’s new Autumn Lawn Treatment now endorsed by the Royal Horticultural Society
BPOA & Peter Seabrook continue to fund young talent
Plant Based Podcast TV sparks gardening joy
Spring Fair to be replaced by "Spring Fair @Home" on the Spring Fair website
Get your own copy of GTN Xtra
Garden centre offers £200 reward after theft
RHS confirms gardens will remain open
Real gardening activity shifts sales
Blue Skies in Lockdown at Vitavia
October Christmas drops by 13%
‘Meet’ Rolawn online at the first ever FutureScape VIRTUAL event
Will 'New Gardeners' be as active on Wildlife and Wild Bird Care?
Composite Prime launches reward scheme for installers and stockists
Napoleon Grills to sponsor Kitchen Stage at Camp Carfest 2021
The best of last week's
Garden centres in England and Scotland can stay open - now is the time to review Covid-19 safety
Kaemingk to open UK showroom
British Garden Centres open their 58th centre at Thatcham
Westland rolls out innovative new hosepipe technology
Retail Equipment Limited acquire Greenkey Garden & Home
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
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All the latest news from the world of pet products
Bringing the outside in for naturally happy pets with Penny & Pepe
Meat-first ingredients in new Wagg range
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Meat-first ingredients in new Wagg range

Wagg – the biggest dry dog food brand by volume – has undergone the most comprehensive refresh since it launched in 1986.

 

The recipe for the new and improved range – which is now in store - has been significantly enhanced with meat ingredients now forming the largest content at 28%. Wagg now claims to have 80% more meat ingredients than its leading branded competitor.

 

Lucy Stones, brand marketing manager, said: “These nutritional improvements put clear water between Wagg and its competitors and the brand is meatier and mightier than ever.  In addition, dog owners are getting these benefits at no extra cost as the price remains the same.    

 

“During trials 7 out of 10 dogs clearly preferred the new recipe and backed by this strong endorsement, I am confident the new-look Wagg will prove a big hit with consumers.”

 

In addition to the recipe changes, the Wagg logo and pack colours have also been re-styled to achieve more prominence on the shelf.  The kibbles are highlighted on the pack front which also features more transparent flavour and ingredients information.

 

The new format Wagg is available in both major multiples and pet stores.  It is obtainable in all the same formats and sizes as previously including Wagg Worker, Wagg Senior, Wagg Complete, Wagg Moist Meaty Chunks, Wagg Treats and Wagg Puppy.

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