Seed Revolution is on a mission to make gardening exciting to a whole new generation.
Founded by 27-year-old Gloucestershire entrepreneur Max Mancroft, Seed Revolution is shaking up a tired seed industry by turning seeds from a commodity into a movement.
Whether its growing wildflowers or organic vegetables, Max believes that growing should be simple, joyful and accessible to everyone.
From gardens and allotments to balconies, patios and windowsills, Seed Revolution helps people boost biodiversity and support bees and pollinators wherever they live.
The company made its first trade show appearance at Spring Fair.
The brand connects with eco-conscious consumers, food lovers who want to grow their own, and a fast-growing community of under-40s rediscovering gardening.
Research shows that gardening took off with people aged 18-34 during the Covid lockdowns and 83% of young people describe it as ‘cool’.
This engaging new brand with attitude is perfect for retailers, supermarkets, garden centres and gifting companies looking to tap into new customers.
With dozens of native British wildflowers to choose from, simply rip open your chosen packet of seeds, scatter them where you like and watch them grow.
Max, who grew up in the Gloucestershire countryside, worked in corporate finance in London before setting up Seed Revolution in a quest to save Britain’s natural beauty. The company’s non-executive directors include Mark Murphy, a former International Product Director for Tesco.
Seed Revolution also has an exclusive organic vegetable seed partnership with celebrity chef Hugh Fearnley-Whittingstall’s River Cottage with 19 varieties to choose from.
Max said: “Nature is in crisis but we know people – especially younger people – want to grow. The problem is that the seed industry is still stuck in the 1950s, a vast yet stagnant multi-billion-pound industry dominated by legacy brands, with almost no consumer-facing innovation.
“We’re on a mission to change that and to disrupt the market one seed packet at a time.
“We’re making seeds exciting and ridiculously easy for a whole new generation of growers. We’re doing this with branding that cuts through, playful, vibrant packets made for the Instagram shelf not the back of the shed, and a set price of £2.99 across the range.
“Since the 1930s we have lost 97% of our wildflower meadows in this country and it’s time to do something about it.
“We’re offering a diverse range of seeds for different soils and situations, emphasizing native British species like poppies, cornflowers and daisies. Our movement, though, is not just focused on ecological restoration through simple actions.
“We’re also redefining seeds as gifts of potential – helping people connect with nature through small packages that hold the promise of growth, enjoyment and connection.
“Gifting is a £7 billion market in the UK alone – and yet seeds barely feature, with only 1% of people currently considering them a gifting category.
“We know that 78% of consumers say they prefer meaningful, experience-based gifts. Seeds offer exactly that and, when positioned emotionally, they carry enormous margin-uplift potential.”
All its seeds RRP at just £2.99 and come with shelf-ready packaging, clip strips and FSDUs available to bring a colourful, exciting look to stockists.
https://seedrevolution.co.uk/
