With just three weeks to go until the doors open on the 2025 edition of Glee, the UK’s leading garden, pet and outdoor living trade show, the garden retail sector is busy preparing to make the most of three action-packed days at the NEC Birmingham (16th – 18th September).
One of the easiest ways for both visitors and exhibitors to maximise their time at the show is by using the all-new Glee App – a smart, intuitive event tool designed to make every moment count.
A personalised experience for visitors
For visitors, the Glee App acts as a pocket-sized event assistant. From the moment they log in, the app curates a personalised experience, suggesting the most relevant exhibitors, sessions and products to match their interests. The full agenda is available at their fingertips, making it easy to build a tailored schedule, bookmark talks, and plan meetings with suppliers and peers. An interactive floorplan ensures simple navigation around the NEC, while in-app chat and contact export tools mean new connections don’t end when the show does.
A powerful tool for exhibitors
Exhibitors benefit from a platform built to boost engagement and streamline lead management. The app allows teams to view and coordinate meetings, respond to company messages in real time, and track every visitor interaction. Contacts and leads can be exported instantly for seamless follow-up, helping businesses convert interest into long-term relationships.
Smart, seamless, strategic
What sets the Glee App apart is its ability to adapt. Powered by Grip’s AI, it learns from each user’s behaviour to deliver more accurate recommendations and networking opportunities, ensuring no one misses the connections that matter most.
How to get started
Getting started with the Glee App is simple:
- Register for your free Glee 2025 ticket – access to the app is exclusive to registered attendees.
- Download the app on the App Store, Google Play, or via desktop.
- Log in using your registration credentials – you’ll receive an email with instructions to set your password.
- Start exploring – build your agenda, schedule meetings, and discover exhibitors before you even arrive at the NEC.
Find out more
Glee 2025 promises garden buyers an unrivalled opportunity to discover an exceptional mix of new, returning and long-standing exhibitors. From fresh innovation to trusted favourites, the show is the ultimate destination to explore the latest products, connect with industry leaders, and gain valuable insights into emerging trends. Make sure to mark your diaries for 16th – 18th September 2025 and be part of the event that continues to define the future of garden retail.
For more information or to register your interest in exhibiting, visit www.gleebirmingham.com or call +44 (0)203 3545 9752
