Kent & Stowe Garden Life attracts new customers
|
The all new Garden Life range of garden tools launched at Glee has captured the imagination of both the trade and consumers.
Garden Life offers consumers the lighter way to garden, making it easier to garden for longer. Research carried out by Crest Garden identified a preference for lighter weight tools among ladies, younger gardeners, people with restricted movement or mobility issues and those who simply prefer a lighter weight tool. Garden Life is different to other smaller tools on the market which tend to be aimed at children.
Natalie Searle, marketing manager, said: “Garden Life tools are designed and manufactured with the same craftsmanship and quality as the full size Kent & Stowe stainless steel range. However they are up to 40% lighter, perfectly balanced and proportioned making them more comfortable and manoeuvrable. They also have the reassurance of a full 15 years guarantee." “The reaction from retailers and initial demand at Glee for the off fixture Garden Life full colour display modules exceeded our expectations.” commented MD Nick Davies.
“Additional units were ordered immediately and I am pleased to say that we are now fully stocked on display units and tools to meet all pre-season orders and the anticipated surge in sales of this range as Christmas presents."
The stands include lifestyle imagery and POS to enable consumers to easily identify and purchase the right tool for the job. Garden Life is attracting a wider consumer audience and is a significant development within the garden tools market.
Around 60% of garden tools are sold off fixture and the investment by Crest Garden in high quality, full colour display modules means that this category is likely to receive even greater exposure in 2016.
|
|