The HTA have a range of training workshops on offer this autumn including Christmas Visual Merchandising, Selling Houseplants, and Social Media Marketing.
Visual Merchandising - The Christmas Experience
Visual merchandiser Sarah Manning will help you to design and deliver the 'wow' experience at Christmas, with specific theme, cross-selling and display ideas.
North East (17 September) Azure Garden Centre
West Midlands (18 September) Hollybush Garden Centre
East Anglia (25 September) Scotsdale Garden Centre
South East (2 October) Millbrook Gravesend
Social Media Marketing
Julie is the founder of The School of Marketing. Learn how to make social media work for your business. A full day workshop, looking at organic and paid social media, including using Facebook to its full advantage and how to make the most of our extremely visual industry with Instagram.
Scotland (17 September) Torwood Garden Centre
South West (3 October) Duchy College, Rosewarne
Digital Marketing Strategy
Learn how to utilise the internet effectively. This training will explain the basic elements of digital marketing and help you figure out where you should be putting your resources to get the best results. Learn about email marketing and how to get started, attracting customers to your website by using search engine optimisation, the best social media channels for your business and developing a local marketing strategy.
West Midlands (26 September) St. Peters Garden Centre
South (1 October) Cranbourne Garden Centre
Selling House Plants
Scotland (15 October) Mackenzie & Cruickshank
Northern Ireland (23 Octrober) Greenmount Campus, CAFRE
To find out more, click here.
https://thehub.hta.org.uk/home.aspx