One year since its official launch to the UK garden centre market the AMES Tools brand has enjoyed significant success, with over 150 retailers snapping up the complete portfolio in a move to offer shoppers unrivalled quality and value for money and improved access to true craftsmanship. Now with season 2025 on the horizon, it has been confirmed that the range will be further expanded to include cutting and pruning essentials.
To be unveiled exclusively at Glee 2024, this latest collection of tools will see 19 new introductions join the existing carbon steel offering. What’s more, recognising that these tools need to perform in the cutting category, it has also been confirmed that the cutting tools will enjoy Japanese standard SK5 carbon steel blades, with most also enjoying a PTFE coating for rust resistance and the best possible performance.
Like the wider AMES Tools offering, the new cutting and pruning collection will present to the market a perfectly curated product hierarchy that enables gardeners to identify the right tool for the job. Whether they are looking for a veritable ‘work horse’ to cover all their needs or specific tools to cover all aspects of cutting and pruning, the range has a choice of technical grades to suit.
Look out for Bypass Pruners, a Ratchet Anvil Pruner, Hand Shears, Hedge Shears including geared and telescopic designs, a Pruning Saw, and seven Loppers including bypass and anvil blade layouts for close and long-reach work. The complete 2025 cutting and pruning offering will be supported by the AMES Tools dedicated point of sale. From tags to merchandising displays, every step of the customer journey has been carefully considered to educate, inspire and breed confidence in their purchase.
Finally, it has been confirmed that Chartered Horticulturist, TV regular, writer and campaigner and now AMES Tools ambassador, David Domoney will be returning once again to support the growth and customer education surrounding this first expansion of AMES Tools.
Caroline Elliot, Marketing and Product Director at the AMES Companies said: “The creation of AMES Tools was a response to a very clear gap in the market, and through our product development we were able to fill these gaps and in doing so also brought to market true industry firsts that are making gardening easier and more enjoyable for thousands of gardeners. Now with our latest launch ahead of season 25 we are confident that we are opening up new opportunities within the cutting and pruning category. Constructed from high quality materials throughout and ergonomically designed, our products are, like all our tools, designed to last, offer real value for money and are backed by market leading point of sale to drive sales across the store.”
Find out more
All the latest AMES Tools introductions are available to order from 1st August. Interested parties are invited to contact their usual sales manager to place an order or to find out more. Retailers wanting to become an AMES Tools stockist can find out how at www.ames-tools.co.uk.
What’s more, AMES Tools can be found alongside the wider AMES Companies family of brands at Glee later this year, where the company is poised to launch over 700 new products! To see them for yourself join the team in Hall 8, stand A80-D81, A60-C61.
Further details about the AMES Companies and its family of brands, including Kelkay, AMES Tools, La Hacienda, and Apta, can be found at www.ames-uk.com.
