A new industry report has uncovered the UK’s top online plant brands for 2025. 

Salience Search Marketing's annual online UK plant sector report uncovers the industry's leaders based on their online prominence and visibility. 

The report analysed 11 crucial performance indicators for online plant brands to reveal the industry's most successful names, including year-on-year visibility, search volume trends, and brand awareness. The full report is available to view here. 

The Market Leaders 

The industry’s market leaders are determined by estimations for each brand’s year-on-year organic traffic score. Based on keywords from the top 100 organic search results for each brand, sourced by Ahrefs, a site’s search traffic is estimated for each keyword based on its ranking position, monthly search volume, and an estimated click-through rate. An estimation is then calculated for each keyword.

The organic traffic score indicates overall website growth and decline. While these aren’t accurate representations of traffic in Google Analytics, they are performance metrics relative to domains.

The findings crown Bloom and Wild as the online plant industry’s market leader, by some distance. With an impressive organic traffic score of 544,323, the UK retailer tops all other brands in the industry, securing its leading position for the second consecutive year.

Meanwhile, other brands such as Dobbies and Thompson Morgan are also in the top five with 348,265 and 284,315 organic traffic scores, respectively. These scores indicate excellent organic visibility and a well-planned strategy, which resulted in strong traffic figures.

Other brands in the top ten include RHS Plants, J Parker’s and Sarah Raven.

The Best-Rated

A' score' was calculated to determine each brand's ranking by analysing its Trustpilot average star rating and the total number of reviews.

Bloom and Wild has been revealed as the best-rated UK online plant brand. It has a respectable review score across a healthy portion of online feedback, highlighting top-quality customer service. Bloom and Wild has a 4.6 review score across over 65,023 reviews. 

Other top performers include Long Acres, with a review score of 4.7 across 37,688 reviews and You Garden, which also made the top three, recording an average review score of 4.2 with 100,385 pieces of feedback.

The online plant industry is highly competitive; many brands record extensive online feedback. Overall, seven of the top ten brands recorded over 20,000 reviews.

The Most Prominent

The report identifies the most prominent brands within the online plant industry based on consumer familiarity with the brand through online searches or social media interactions. 

By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.

Bloom and Wild leads the way in terms of brand awareness this year. Overall, the brand records over 165,000 monthly brand searches with an owned social score of 876.

Dobbies and Farmer Gracy follow with 482 and 695 owned social scores, respectively, demonstrating their commitment to maintaining and improving brand awareness. 

Other online plant brands that made the top ten include Farmer Gracy, Sarah Raven and Patch Plants, each recording a healthy amount of monthly brand searches.

The Biggest Online Growth 

Central to this analysis is each brand's online visibility ranking, which is determined by the organic search traffic its website attracts. This metric is vital for understanding the website's overall growth or decline.

These five online plant brands have experienced the most significant growth in online visibility over the past twelve months, with Bloom and Wild securing the top spot. This brand has increased its traffic score by over half (55%), from 351,867 in 2024 to 544,323 in 2025, demonstrating clear efforts to boost online visibility.

Mr Fothergill’s experienced the most impressive surge, increasing visibility by more than triple (232%), from 24,327 to 80,646 in traffic, marking an impressive twelve-month period.

The Biggest Decline in Online Visibility 

The report also uncovers the brands facing the biggest drop in online visibility. 

On the opposite end of the scale, Crocus have seen traffic fall by 16% over the past twelve months. For 2025, the brand’s traffic score now sits at 134,687. 

Additionally, Hortology (20%) and Jackson Nurseries (26%) experienced turbulent years, while Hayes Garden World lost 100% of its visibility, following a site migration in early 2025.

Brett Janes, Managing Director at Salience Search Marketing, said: “Our latest Online Plants Report has highlighted the brands to watch in this incredibly competitive industry, with Bloom and Wild revealed as the UK’s market leaders, highlighting a very successful strategy.

“Additionally, it was great to see so many brands boost it’s online visibility this year, with Bloom and Wild, Dobies and RHS Plants all experiencing growth in 2025. It’ll be interesting to see how this develops over the next twelve months and if a new brand will emerge as the UK’s online plant market leader.”

The full UK Online Plant Report 2025 is available to read and download here.