Blue Diamond Garden Centres and Diddly Squat Farm Announce Exclusive Retail Partnership
Blue Diamond Garden Centres today announces an exclusive three-year partnership with Diddly Squat Farm to develop and bring to market a unique range of co-branded gardening products which will be available online, in Blue Diamond’s 54 garden centres and in the Diddly Squat Farm Shops.
The gardening products will all be designed to capture the spirit and character that has made Diddly Squat Farm a household name with millions of fans across the UK and beyond.
The partnership combines Blue Diamond’s decades of horticultural expertise and commitment to quality with Diddly Squat Farm’s distinctive personality, humour, and authentic connection to British farming and rural life.
While the partnership is being announced today, its first product collaboration—the ‘Diddly Squat Farm Rosé Rose’—was unveiled at the RHS Chelsea Flower Show. Bred by Rosen Tantau, the exclusive rose provided an early preview of the collaboration and will be joined by a broader programme of co-branded products later in the year.
The partnership is intended to evolve over time, with both businesses committed to expanding the product portfolio and creating new retail experiences for gardening enthusiasts and Diddly Squat Farm fans alike.
Alan Roper, Chief Executive of Blue Diamond Garden Centres, said:“This exclusive partnership brings together two brands united by a genuine passion for growing and an appreciation for the joy that growing brings. Diddly Squat Farm has captured the imagination of millions through its authenticity in portraying the challenges that British Farmers face, whilst maintaining a sense of humour.
"Our customers share the same passion for growing and joy of outdoor spaces, and this collaboration gives us the opportunity to offer a truly distinctive range of products that reflect those qualities and the humour of Diddly Squat Farm. We are delighted to be bringing the spirit of Diddly Squat Farm to Blue Diamond Garden Centres.”
Lisa Hogan, Co-Founder of Diddly Squat Farm Shop: “We are thrilled to have found a partner as passionate about nature as we are and it has been an absolute pleasure getting to know the Blue Diamond team. I look forward to learning a lot more in the coming months as we spread the joy of Diddly Squat Farm around the country with our collaborative range of gardening products.”
Diddly Squat Farm is a working farm near Chipping Norton, Oxfordshire. The farm shop co-founded by Jeremy Clarkson and Lisa Hogan, stocks a range of produce using ingredients from the farm where possible, to their own recipes and by local producers. The brand rallying cry, ‘For Farms’ Sake’ says it how it is. Spotlighting farms and the people who make them what they are. It’s a promise from Diddly Squat Farm that their products help farmers farm.
Blue Diamond is the UK’s leading garden centre group, operating destination garden centres across the United Kingdom and Channel Islands. It owns 6 UK based nurseries which grows 13 million plants exclusively for Blue Diamond. It also has its own brand of Fryer’s Roses, and is the proud owner of Bridgemere Show Gardens, an RHS Partner Garden, set in 6-acres and which includes a collection of award-winning show gardens, including RHS Chelsea Gold medal winning gardens and which is now also the film set for a gardening show, ‘Step-By-Step Gardening with David Domoney at Blue Diamond’s Bridgemere Show Gardens’, which is available exclusively on YouTube.
