In This Issue
Dobbies scoop up Woodcote Green
Great gift book ideas from Baker & Taylor
Westland's £4m offer for Gardman put them at front of a long queue
Houseplants sales 16% up in September says GCA
Delegates learn how to stand out from the crowd
Soaraway growth for water features says Kelkay
Squire's donates 230,000 tulips to local communities
Langlands helps Emma, 14, raise £8k for powerchair
Prague inspires garden centre delegates
GCA Trust sponsored delegates return from ‘inspirational’ IGCA Congress in Czech Republic
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Lechuza self-watering planters open up new sales opportunities
Cold enough for gifts at last?
The best of last week's
Westland scoop Gardman Wild Bird Care to gain 90% market share
SOLEX organiser Phil Gibbs leaves LOFA
Get ready for a half-term sales spree, says GTN Bestsellers
Tong Garden Centre doubles toy area ahead of Christmas
Anchorfast gets the Kelkay treatment
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Delegates learn how to stand out from the crowd

The HTA Marketing Forum in October gave delegates an insight into the advances in marketing to help them stand out from the crowd.


Covering all disciplines, the key takeaways were:


Reports of retail death are greatly exaggerated. Despite 69% claiming to shop online to avoid queues, only 3% of Britons say they no longer shop in store and 64% of people still enjoy browsing in store. (Anthony Earl, POPAI UK & Ireland).


Digital marketing is the way to keep up to date with marketing trends, but print, if done properly, helps smaller business to compete with the bigger companies. (Graham Thomas, Eight Days A Week Print Solutions).


No matter who your consumer is, they will likely care about the environment in some way. Use this to your advantage. (Carol Wright, Hozelock).


Visual merchandising works around key visual principles such as symmetry, alternation, utilising height and creating visual focus points. (Sarah Manning, Visual Merchandiser, pictured).


The benefits of vlogging include increasing trust, providing added value, standing out from the crowd, showcasing strengths and awareness, maximising visual content and giving your business a voice. (Robbie Cumming, HornbyWhitefoot PR).


Boosting posts can be a great way to create more customer engagement and increase brand awareness on a small budget. –(Josie McGhee, HTA).


Remember your customers are human and you never know what they may be going through. Don’t always try to upsell and see them as more than just a number. (Annabelle Padwick, Life at No. 27).

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