Garden and conservatory furniture online retailer Alfresia has reported a surge in sales of bohemian and hippy chic themed furniture.
It claims the trend, which has seen 100% growth of festival-themed lines, is inspired by music festivals like Glastonbury in the UK and California’s Coachella.
Sales of firepits have increased 74% over the past 12 months, and in a survey of 1,000 homeowners, 27% said they have decorated their outdoor space with lanterns. Almost a third said they had invested in more relaxed furniture, including sofa seating, swinging chairs and sun beds. Sales of children’s teepees have more than doubled.
The bohemian outdoor trend follows a summer of high profile and boutique festivals and their celebrity attendees, including Kendal Jenner who attended Coachella and the Beckhams and Alexa Chung, who visited Glastonbury.
Nic Jones, head of digital at Alfresia.co.uk, said: “It seems we have been inspired by the likes of Worthy Farm and the other great international festival sites of the world, and alongside a surge in the popularity of music festivals, we have seen the steady increase and now boom in festival themed outdoor furnishings. Those who are entertaining outdoors this summer are taking pride in their gardens and adding a touch of their own personality.”
Bristol residents were most likely to decorate their outdoor space with glamping and bohemian lifestyle inspired furniture and accessories, followed by Manchester.