The trade association will host a British exhibitor pavilion at the event, 30 September to 2 October, IFEMA Madrid.

After positive feedback from UK exhibitors, the Commercial Horticultural Association (CHA) will once again organise a UK exhibitor pavilion at Fruit Attraction, one of the world’s leading fruit, salad and vegetable sector events.

In 2024, the show attracted a record breaking 117,000 professionals from 145 countries, a 13% increase on the previous year. With 2,200 exhibitors from 59 countries, the show is one of the world’s leading events for the fruit and vegetable sector.

“Fruit Attraction is a truly awesome event in terms of the quantity and quality of contacts we make, in a vibrant, enjoyable atmosphere”, confirms CHA’s Event Manager, Lydia Stubbs.

Last year, the international visitor attendance grew by 24%, accounting for 49% of the total number of attendees. The largest number came from Europe, with Italy, France, the Netherlands and Germany leading the way, as well as countries such as Peru, Morocco and South Africa.

The CHA exhibitor package includes a choice of turnkey stand options, a British themed group setting, logistical support from the CHA team throughout and a comprehensive marketing and PR package to promote the group.

UK companies interested in exhibiting at Fruit Attraction should contact Lydia Stubbs at lydia@cha-hort.com as soon as possible, as space will be at a premium at the 2025 show.