Following its successful launch last autumn, sustainable plant pot and garden accessory manufacturer elho has been awarded the internationally renowned Red Dot Design Award 2026 for its b’s biodiversity collection.

The collection has been awarded the competition’s highest distinction, ‘Best of the Best’, given to fewer than one per cent of entries worldwide in recognition of outstanding design, functionality and innovation.

The accolade marks the brand’s second major design win for the range, following an earlier triumph at the iF Design Awards.

Raising the bar for biodiversity in garden retail

The b’s collection brings together cosy, essential and organic ranges as a connected offer, rather than a series of standalone products. Designed to support birds and insects, it reflects a more practical approach to integrating biodiversity into everyday gardening.

By combining functionality, accessibility and strong visual appeal, elho is positioning biodiversity not as a niche add-on, but as a core retail category with growing consumer demand.

Robbert Elderenbosch, Head of Innovation & Design at elho, commented: “The Red Dot Design Award goes beyond recognising design excellence for the b’s collection. It demonstrates how this category can and should evolve – simple to use, functional in purpose, and attractive enough to become a natural part of every garden or outdoor space. Crucially, every product is designed to have a positive impact on biodiversity, both in the back garden and beyond.”

Expert-led design with measurable impact

Developed alongside leading bird and insect specialists, the collection is designed to support wildlife in a meaningful way, going beyond aesthetics to deliver real ecological value.

Each product is created to deliver clear biodiversity benefits, from supporting pollinators to encouraging bird populations in urban and suburban environments. All items are manufactured from 100 per cent recycled plastic, aligning with demand for more sustainable garden solutions.

One standout innovation is the range’s birdhouses, which feature interchangeable entrance openings. This allows consumers to tailor them to attract specific bird species, a first for the market and a clear example of user-led ecological design.

Strong early demand at retail

Despite not yet completing a full season in-store, the collection has already attracted early interest from retailers, reinforcing its commercial potential.

For garden retailers, the b’s collection presents an opportunity to build a more engaging and educational category around biodiversity, combining clear storytelling, sustainability credentials and practical outcomes for consumers.

The dual award wins within a single month underline elho’s ambition to make biodiversity both accessible and appealing to a mainstream audience, while supporting retailers in meeting growing demand for wildlife-friendly gardening solutions.

The Red Dot Award: Product Design 2026 ceremony will take place on Tuesday 7 July 2026 in Essen, Germany.

The b’s collection can be viewed here: https://www.elho.com/en/collection/biodiversity/