Flower Council launch Almost-Mother's Day campaign
Traditionally Mother’s Day is the ultimate occasion to give flowers. For retail this brings a sales peak but also an extra workload.
In an attempt to ‘stretch’ and extend the Mother’s Day event the Flower Council are introducing Almost-Mother’s Day.
“In this campaign we focus on everyone who knows a mother-to-be to surprise her with flowers. Through this campaign we remind the rest of the UK that it’s almost Mother’s Day: an occasion that calls for flowers,” said a Flower Council spokesperson.
The campaign will be communicated through online media and on national radio during the period – February 25 to March 10. Garden Centres who play Garden Radio in-store will also be able to join in the promotion as a follow on from the sucessfull "Christmas Tree Out - Houseplant In" campaign this January.
