In This Issue
Only nine days left to add your name to the SOLEX Football and Awards Afterparty guest list
Daisy Nook Garden Centre is up for sale
Hex Living win the GIMA Golf Day as £000's raised for Greenfingers Charity
Burleydam sold to to Carr Farm Garden Centre
Blue Diamond results confirm UK's largest garden centre business by sales
Empathy unveils new livery for 2024
SmashGrill by Grillstream wins Best Gas BBQ award
Kate's 366 Daily Run - June Update
Hillier wins top accolade with Ideal Home Garden Retailer of the Year Award
Blue Diamond Garden Centres create the perfect plant “capsule wardrobe” for garden or outdoor space
British Garden Centres returns to BBC Gardeners' World Live
David Domoney partners with living wall specialists Wonderwall
Greenfingers to create kitchen garden at Chestnut Tree House
Luke Hopkins joins Ascalon
What is the YPHA Launch Success Challenge? And who will be involved?
Why NOVA won’t be attending trade shows this year
Hot Competition at Hot Off The Potting Bench
Meet your new favourite supplier at Glee Home, Gift & Clothing – the home of exclusive & new brands
Top things to do at this month’s HTA National Plant Show
Farplants to unveil trio of award-contending plants for National Plant Show 
Feverfew Garden Company celebrates first birthday
Apta Lightweight proving that change is possible
HTA highlights horticultural excellence at Scone Palace Garden Fair
British Grooms Association and Equestrian Employers Association announce new partnership with Henchman
Summer Showrooms Directory and Plant Sales Vox-Pop in GTN's May issue, read on-line here
Enders – now available in the British and Irish markets
Meat alternatives on the BBQ - a revolution or simply a trend?
EGO Power Plus takes battery charging to next level
Get your copy of GTN Xtra
Char-Broil appoints new team to fire up UK business
Stewart launches new balcony planters 
FlowerTrials: Key event of the year for pot and bedding plants
PLANTARIUM|GROEN-Direkt to place new plants in the spotlight
The best of last week's
GCA launches hunt for new inspector
Allensmore announces death of chairman Brian Taylor
Gina Hinde promoted to General Manager at LOFA
Blue Diamond Garden Centres launches Community Garden Competition
Floralsilk’s stunning showroom is a must-see part of your buying journey
SOLEX Exhibition to kick off festivities with Awards Ceremony and Afterparty
Whisk out your tongs: SOLEX's Fire Food & Outdoor Living Evening returns for its second sizzling year
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Empathy unveils new livery for 2024
GTN Xtra Promotion


Empathy, the pioneering brand that introduced rootgrow mycorrhizal fungi and more recently, beneficial bacteria technologies into UK gardening, is updating its look and brand messaging for 2024. The company will lead with its core ecological pedigree, which has driven all its product developments. 

“Empathy products are ecological by design.

Pioneering the use of beneficial microbes in gardening, agriculture, and horticulture, strengthening soil biology, and reducing chemical reliance.”


New Design Features: The rollout of rootgrow 150g and 360g mycorrhizal fungi products, that embrace this new branding, is underway, with the complete afterplant plant food with mycorrhizal fungi and beneficial bacteria coming in the following weeks.

The striking new designs introduce a softer, more aesthetic look to enhance shelf appeal, while retaining the strong white front panel it is known for. The brand remains committed to educating customers about the importance of soil care through packaging content and the newly introduced human-like avatar, “Emily,” accessible via QR codes on shelf ‘barkers’ to provide detailed product explanations before purchase.


Commenting on the new brand, Robert Patten, the Managing Director of Empathy, said, “Our technology has always been based on the strong ecological principles. Together with our customers, we have worked to sequester more soil carbon than almost any other company in the UK. Our new branding aims to make this more easily recognised by our customers going forward and encourage others to join us on this journey. We hope to transition the entire Empathy estate to the new livery before GLEE 2024. We are very pleased with the positive response to the imagery, messaging, and ecological focus from our partners during this process.”


Empathy continues to innovate in the ecological gardening sector. 2024 has seen two new products in the new livery: Compost Improver and Grow Bag Improver, designed to enhance peat-free compost by adding active biology.


For further information about the new branding and our new products, contact:

Simon Taylor

Business Development Director

PlantWorks Ltd.

Unit 930 Cornforth Drive

Kent Science Park


Kent, ME9 8PX


Mob: +44(0)7756846578

Off:   +44(0)1795 411527 


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