PLANTARIUM|GROEN-Direkt is the number-one fair at which all novelties in the garden plant sector are introduced. The fair organisers have registered an impressive total of 68 novel products submitted for the Green Retail Awards. There are also many new introductions among the 5000 sample batches presented at GROEN-Direkt’s sample fair.
Fair manager Marjolein Wieckardt is very enthusiastic about the dozens of products submitted for the Green Retail Awards. “We are organising three hotspots to show the entries to their advantage. The products
submitted for the Visitors’ Favourite award will be displayed directly at the entrance, to enable visitors to cast their vote immediately on arrival. There will be a special plaza in the second hall for the entries for the Best Novelty and Best Market Innovation. This is also where the awards will be presented at 9 am. on the first fair day.
Large canvases bearing the Green Retail Awards logo will direct visitors to the presentations. Just like at the previous editions, the plants submitted for the Best Novelty inspection will be presented on pallet blocks, while the entries for the Best Market Innovation will be shown to advantage on pillars,” says Marjolein. The fair plan at the website provides a clear overview of the fair’s layout.
Impressive range of novelties
So PLANTARIUM|GROEN-Direkt is definitely the place-to-be to launch plants that have not yet been introduced on the market. No fewer than 38 plants have been registered for inspection in the Best Novelty contest. They will be evaluated by inspectors of the Koninklijke Vereniging voor Boskoopse culturen (KVBC; Royal Boskoop Horticultural Society). Fourteen plants will be competing for the Visitors’ Favourite. The fair’s visitors will be invited to vote for what they consider the best product via the green balls ballot system. And a total of sixteen widely differing products have been submitted for the Best Market Innovation inspection. The jury will comprise representatives of the international retailers Jardiland, Plantagen and Dobbies Garden Centres. All jury members are themselves responsible for the purchase of outdoor plants. The winning product will be included in the range of the Dutch Intratuin chain of garden centres. “This is a new development - every year we are going to ask a different retailer to include the winner in their range,” adds Marjolein Wieckardt. Go to the website for a survey of all the products submitted for the Green Retail Awards.
Wall of Fame
The Wall of Fame will show garden plants that won awards at a fair or exhibition in 2021, 2022 or 2023. Needless to say, they will also include winners of PLANTARIUM|GROEN-Direkt’s last Autumn and Spring Fairs.
On top of all this the fair will of course also be bursting at the seams with a tremendous variety of stands and GROEN-Direkt’s Autumn Fair boasting 5000 sample batches, a concepts plaza and the presale of Christmas trees. Some of the novelties will be directly available here.
About PLANTARIUM|GROEN-Direkt
PLANTARIUM|GROEN-Direkt will take place in and around GROEN-Direkt’s hall at the International Trade Centre in Hazerswoude/Boskoop, the Netherlands, on 23 and 24 August 2023, from 7 am. until 5 pm. (4 pm. on the Thursday). More information can be found at the website. The fair is exclusively accessible to professional visitors after prior registration via the website. Prior registration will guarantee quick access to the fair!
