Unwins Seeds, the trusted seed brand inspiring gardeners since 1903, is expanding its premium seed offering with the launch of the Seed Society collection, an exciting new range developed to inspire ambitious growers, support the booming grow-your-own movement and give retailers a compelling proposition for today's increasingly knowledgeable gardeners.
Created for passionate vegetable growers, kitchen gardeners and the growing community of allotmenteers, Unwins Seed Society combines exceptional genetics with innovative seed technology to help gardeners achieve outstanding harvests, season after season.
Seed Society has also been designed to build a community around growing. As consumers seek greater value from gardening, they're looking for trusted advice, shared experiences and products that genuinely improve success. Seed Society delivers on all three, combining premium-performing varieties with expert growing support and an invitation to join a dedicated community of like-minded growers. Each pack invites gardeners to become part of the Unwins Seed Society Community of Growers, a new platform where members can share tips, celebrate successes and learn from fellow growers.
Every variety of seed in the collection has been carefully selected for its exceptional performance, offering excellent germination, impressive disease resistance, reliable harvests and outstanding flavour. For added reassurance, every seed is enhanced with VantagePlus™ – Unwins' natural and organic seed treatment that improves germination, encourages stronger root development, increases plant vigour and boosts resilience against environmental stress, helping gardeners achieve healthier plants and more productive crops.
The launch collection includes 46 carefully curated varieties, featuring standout performers such as Premium Ruby F1 Cherry Tomato, Midsummer Dream Sweetcorn and a selection of high-yielding vegetables chosen to deliver reliable results for both experienced growers and those looking to take their kitchen garden to the next level.
Alongside improved seed performance, Unwins’ Seed Society has been developed to enhance the overall customer experience. Larger-format seed packets provide greater shelf impact and improved readability, while expanded growing information gives gardeners more confidence throughout the growing journey. Every packet also features resealable packaging with an integrated easy-close clip, helping seeds stay fresh between sowings and reinforcing the collection's premium positioning.
Arty Speroni, Brand Manager, at Unwins, commented: “Today's grow your own gardeners are more engaged than ever before. They want varieties they can trust, practical advice that helps them succeed, and the opportunity to be part of a community that shares their passion. Our new Seed Society collection has been created to meet those expectations. By combining premium-performing varieties with enhanced seed technology, improved packaging and an engaged community of growers, we're giving retailers a premium seed collection that offers genuine added value and helps consumers achieve even greater success when growing from seed.”
The new Seed Society collection will be available from January 2027.
