Having recently announced the purchase of the Outside In Designs Clocks brand, Smart Garden Products surprised their sales team by adding a full range of Lanterns to the concept.

Paris Natar explained: “The 5 battery-operated flickering candle lanterns we introduced last year sold through so well that the selection deserved expansion to cover more designs and price points. And then Outside In came along and we quickly realized there were several key similarities between Clocks and Lanterns from a merchandising perspective:

• Both can be used indoors or outdoors
• Both are Home Décor oriented
• Both make excellent gifts
• Physical pack sizes and price points are aligned

In short, because they complement each other so well, we decided to market both under the same brand umbrella, creating a shop-within-a-shop.

It all makes perfect sense to us and we can only hope that our retail partners agree!”

The new ranges can be seen on Smart’s website and the sales team has already started taking orders for delivery from September 1^st.