The battle for market share in the orchid drip feeder category has taken a new turn this week with the number of lines doubling to six in the GTN Bestsellers Garden Products chart, compared to the same week last year.
The net effect of the extra lines is to pull Fito Orchid Drip feeders off the top spot to No.2 as Gardman ladies gloves outsell them. Despite the extra lines, our data shows that the total volume of orchid drip feeders sold has dropped by a third year-on-year.
Steady-as-they-go in the chart too are two Orchid Myst lines from Growth Technology and Bayer Baby Bio Orchid food (although the latter’s drip feeder 4-pack is a new entry). Does anyone have a view about the decline in orchid food total volume sales – fewer orchids being sold, perhaps?
Elsewhere in the chart, two garden torch lines are big movers – are they being snapped up to light flooded areas or just a continuation of winter sales? This week’s chart data came just before the really high winds so we expect to see tree stakes and tree ties back in the chart next week.
Outdoor plant food lines are starting to increase sales – Westland Nutri slow release plant food is our Highest New Entry and Westland Chicken Manure pellets have added at least 50% this week.
Slippery paths and patios are also high on the agenda – Algon Patio cleaner re-enters at No 22, just below Brintons Mould Magic. When the flood waters recede, demand for these could grow further.
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