Timber garden furniture experts, EKJU, have been responsible for developing many popular furniture sets since they were established in 1992. In the last 30 years the company have developed a reputation for not only quality products but innovative designs.
In what’s been a year of celebrating their 30th birthday, there has also been a continuation of developing products that are ready for ecommerce channel sales as well as traditional retail. The EKJU range has always been user friendly and for several years the focus has also been ensuring their products are as easy for customers to sell, no matter what segment of the market they are.
Modern products for the modern world
As well as having traditional furniture favorites, EKJU have products that offer differentiation when compared to competitors. One of the more contemporary product options available from EKJU is the V-FRO collection, a designer garden furniture range like no other.
With curved base seats and sturdy V shaped legs, this collection provides a combination of ergonomic design and solid craftsmanship. V-FRO provides the user with a supremely comfortable experience with the bonus of having a uniquely stylish look. The range is finished in a stained grey paint which is applied to durable FSC Pine and Spruce.
Designed by gardening product designer Matthias Froböse, all the seats feature tilted inverted seat boards which create a bowl-like support for users to sit into and relax. All furniture sets are space efficient being well suited to modern homes that are now typically built with smaller gardens or balconies.
The V-FRO Garden Table can be accompanied by any of the benches in the range. This modern-looking table is lightweight yet robust in its design. Featuring a 28mm thick table-top, the garden table is a perfect family outdoor dining table for use during the spring and summer months.
The table is especially complimented by the V-FRO Large Bench which provides a deep two-seater garden bench with three angled timber boards to make an ergonomic curve base seat. This seat makes for a very comfortable bench seat to accompany a dining table, ideal for alfresco entertainment with loved ones. With a sturdy build, the bench comes flat packed with an easy to assemble design.
For a handy seating solution, the V-FRO Chair is a functional take on a classic design. With a solid back support, the base seat boards are curved inwards which offers extra stability and comfort to users. Its small footprint also makes it a very space-efficient item that can easily be moved around the garden wherever it is needed.
Consumer ready
Since 1992, the EKJU product standard has been a marriage between high quality and user-friendly designs.
In a world of multi-channel routes to market that retailers operate in, EKJU make huge efforts to ensure the product is not just consumer ready but also seller friendly. This is why ranges like the V-FRO collection are supplied in a ‘ready to take home’ and ‘ready to home deliver’ format. This is achieved by using compact packaging, clear product labelling and easy to assemble products.
It doesn’t matter how you sell, because EKJU ensure the product is ready for you and have the sales solution available for your retail requirements. To tailor a range suitable for your business, speak to EKJU today. EKJU will be celebrating their 30th birthday at the upcoming Glee exhibition at the NEC Birmingham 28th-30th June (stand 6H40-J41). Contact Austris Intenbergs now (austris.intenbergs@ekju.lv) to discuss your requirements and to arrange a visit to the Glee stand.
For further company information please visit - www.ekju.com.
