Garden centres to benefit from generous PR discounts
Leading gardening public relations agency Paskett PR has partnered with the Horticultural Trades Association to offer public relations and social media services for considerably discounted rates.
The “From Acorn to Oak” scheme grants HTA members the chance to utilise Paskett PR’s vast experience in both the gardening and retail sectors. The partnership is part of the The HTA’s Preferred Partner Scheme and has two packages for members to choose from.
The Oak package, at £350 per month, grants HTA members 10 press releases and two promotions per year. The second package is the Acorn, for £200 per month, for which Paskett PR will work with the garden centre and its local media on six press releases and an annual promotion. In addition to these there is also the option to add social media services too.
The scheme will launch at the HTA’s annual conference in November where Paskett PR will give delegates a pr masterclass, explaining what PR is and how it can be used to grow businesses, whilst highlighting best practice methods and explaining what to do in a PR crisis.
Holly Daulby, account director at Paskett PR, commented: “We have two main sectors that our clients operate in. The first is gardening and lifestyle, and then we also look after many shopping centres across the country to drive footfall so working with garden centres, and the HTA, unites this perfectly.”
The new partnership comes following a string of successes for Paskett PR which started last year when the agency expanded to offer clients a new social media service. This was followed by new account wins and the agency being appointed to handle the pr for Town & Country. The agency then announced that it is now working with the National Garden Scheme (the NGS) on a charitable basis and then topped that off with being shortlisted for Best PR Campaign at the recent UK Agency Awards for its “Memory Tree” campaign that it created at the RHS Chelsea Flower Show for Hillier.
