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Nicholas Marshall interview and Solex On-Line Preview in GTN July 2021 Issue, live on-line now
June sets new records, warm feelings for the future
Harry Cane 9 fundraising promotion at Lakeside Plant Centre
Personalised cool lunch bags for kids
EASYLINE: the ‘green’ roofing solution for garden projects
The Petface Emporium – Showrooms Reinvented!
Plant sales beat June last year
Plant health agreement could turn £multi-billion horticulture industry into Brexit success story, claims HTA
Use of biological controls at Bransford Webbs
YouGarden completes acquisition of Gardening Direct
Local garden centre decorates BBC set
Skydive to help Lily's bucket list dreams come true
Begonia I'CONIA Aroma Peach wins FleuroStar Award 2021
The Blue Diamond Group to create 'Down Memory Lane' Garden at RHS Hampton Court Palace Festival
New garden centre for well-known Norwegian Hageland
Master mowers finish Greenfingers' lawn cutting challenge
Tong is first retail outlet for handcrafted Yorkshire furniture
How the order to ‘stay home’ gave houseplants another welcome boost
Top tips for maximising the sales potential of Primeur’s Eco Garden merchandising units
The Peat Issue - Moving to a Peat Free future. Read GTN's May/June 2021 issue on-line now
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Double bubble for June growing media sales
John Hughes, former general manager of Christmas Crafts, has died
Veg growing 70% more popular than in 2018
Environment Minister visits Eden’s ground-breaking Hot Rocks project
35% up on 2019 for June garden product sales
Autumn Fair and #SBS Small Business Sunday winners
Wild Bird Care activity down by 12%
Home & Gift to take place with no restrictions
Game-changing 'Curated Meetings' debuts at Autumn Fair
lunch! announces big name keynote speakers for comeback show
Nature restoration could generate £6.4 billion a year in benefits to UK
RHS licensee Scholastic UK announces gardening competition for children
The best of last week's
£1.8m reward for Choice Marketing members
UK’s largest garden centre should get green light, say planning officers
Selfridges launches garden centres in major cities
A Fresh Approach to Increased Greeting Card Sales
Sustainable decking brand invests in technology to aid its stockist partners
Heaven Sends launches biggest Halloween collection
Dobbies brings forward peat-free target to 2021
Royal Canin to launch new Sensory feline wet range
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Perrywood at Christmas 2020 - with correct photo gallery now...
Squires Badshot Lea - Christmas 2020
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Begonia I'CONIA Aroma Peach wins FleuroStar Award 2021

 

Fleuroselect, the international organisation for the ornamental plants industry, has announced that the FleuroStar Award 2021/22 was won by Begonia I'CONIA Aroma Peach from Dümmen Orange.

 

Alexander van der Kaaij, Senior Product Manager Bed & Balcony and Jeroen Meeder, Sales Manager Benelux, accepted the prize from Fleuroselect Vice-President Marc Driessen, Secretary-General Sally van der Horst and Marketing & Communications Manager Ann Jennen.

Begonia I'CONIA Aroma Peach from Dümmen Orange was competing against Pelargonium Estelle Appleblossom (Florensis), Petunia Fun House Potpourri (Syngenta Flowers) and Verbena Mr. LavaLava (Selecta one).
 
The jury stated: "I'CONIA Aroma Peach displays a true abundance of double, bi-coloured flowers, which are so elegant and charming! The excellent plant habit and subtle fragrance turn this Begonia into an outstanding eye-catcher for any terrace or garden."

 

Begonia hybrida I'CONIA Aroma Peach is the new scented Begonia from Dümmen Orange. The many luxurious double, bi-coloured flowers in eye-catching peach shades have a strong garden performance and are non-stop flowering for gorgeous planters and beautiful baskets. 

The I'CONIA series from Dümmen Orange continues to portray the pinnacle of modern Begonias with shade to part-sun tolerance, excellent retail flower-power and noted consumer performance. 

 

In line with the current COVID-19 regulations, this year’s FleuroStar winner was announced during a hybrid event. Two representatives of each participating company were invited to Floralis in Lisse for the ceremony. The remainder of the membership and international industry was invited to view the show via a livestream. The recording of the Fleuroselect Winners Event can be reviewed via the Fleuroselect website and Facebook channel.

 

Begonia I'CONIA Aroma Peach will receive considerable marketing back-up to turn its go-to-market strategy into a success. Contest organiser Fleuroselect will conduct a promotion campaign with international trade and social media and promote the new winner at trade fairs and industry events.

 



Also other industry players are offering support to FleuroStar. Waterdrinker, major Dutch wholesaler selling to international garden centers and florists, will offer premium product placement during 3-4 weeks at its Green Trade Center next season. Stokvis, the production house behind various Dutch gardening television programmes, will feature the new winner extensively in its star television show 'de Grote Tuinverbouwing'. Pull Position, a marketing agency specialised in retail promotion, offers a tailor-made marketing project and DeschPlantpak will dedicate a lifestyle photo shoot and matching pot layout made by their design studio to the new winner.

 

In total, over 30 professionals in breeding, production, trade and retail evaluate each entry on point of sale attractiveness and commercial potential. Each jury member has seen the physical plants, either in person at the promotional plant displays at Syngenta Flowers or Florensis, or via one of the dedicated Zoom sessions. 

Heike Gronemann, Chairman of FleuroStar Jury: "We are very proud of the fact that high-level players in the international market such as Obi, Intratuin, Jardiland, B&Q, Blume 2000, Waterdrinker, Royal Lemkes, Emsflower and Royal FloraHolland are willing to assess our candidates. FleuroStar's success and credibility is due to the diversity and expertise of our jury."

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