The Entries
Begonia boliviensis Unstoppable Upright Peach (Dümmen)
Dümmen’s candidate for the FleuroStar Contest shows abundant apricot-yellow flowers that contrast wonderfully with the strong dark foliage. Begonia boliviensis Unstoppable Upright Peach is well branched and offers masses of beautiful, double blooms.

Begonia x benariensis F1 BIG Pink Green Leaf (Benary)
Impressive flower power, that’s what Benary is aiming for with its latest Begonia breeding. BIG Pink Green Leaf offers huge, single flowers (8 cm) on top of glossy green foliage from Spring to late Autumn. This seed-raised variety has an excellent germination rate, a full-mounded, exorbitant habit and it blooms two weeks earlier, just like the existing BIG series. 

Canna generalis Cannova Bronze Scarlet F1 (Takii)
With Cannova Bronze Scarlet F1, Takii brings a Mediterranean flair to your garden. Cannova, the first seed-raised F1 Canna, is the earliest flowering Canna on the market. This botanical beauty performs perfectly in pots, borders and even by the waterside in gardens with a temperate climate (e.g. in The Netherlands, Germany and the U.K).

Dahlia cultivars Dalaya Bali (Selecta Klemm)
After obtaining the 2013 Gold Medal for Dalaya Yogi, Selecta Klemm now reaches for the FleuroStar with Dalaya Bali. This newcomer offers divinely double flowers with white pink petals and yellow stripes showing over fresh green leaves. Now that’s a contrast in heavenly colour!

Petunia x hybrida Mystical Cha-Ching (Florensis)
A glance at Florensis’ candidate for the FleuroStar Contest will make a Petunia lover’s cash register ring “Cha Ching”. Mystical Cha-Ching ’s deep wine colour is the perfect backdrop for the light-yellow star pattern on the flowers. A magical contrast that strongly appeals to the eye of the consumer. Thanks to its mounded habit, this cutting-raised Petunia is an excellent performer in pots and hanging baskets.

Petunia Sunpleasure® Porch Neon Sugar Beat (Grünewald)
Grünewald’s first entry into the FleuroStar Contest is pinker than pink! Sunpleasure® Porch Neon Sugar Beat shows hot pink flowers with a perfectly contrasting, white centre to balance the neon. This compact, rich branching Petunia from cuttings offers trailing stems of neon pink that cascade over the edges of large balcony boxes and hanging baskets.

Nine Contest Locations
The FleuroStar Contest will be held during the FlowerTrials® at nine locations in the Netherlands and Germany: Benary (at Peter van de Plas), Dümmen, Fides, Fleuroselect stand at de Westlandse Druif, Florensis, Jonge Planten Grünewald, PanAmerican & Kieft Seed, Sakata and Syngenta FloriPro Services.

Expert jury and visitor voting
These new-season introductions will be judged by no less than 30 expert judges from the ornamental cultivation, production and retail sector as well as trade journalists and marketing professionals. Uniqueness and point of sale potential are the main judging criteria. Also the public will be able to cast its vote using a smartphone or tablet at one of the nine Contest Locations.

Award Ceremony
The winner will be announced at the Gala Dinner during the Fleuroselect Annual Convention that will take place from 22-24 July in Norwich, U.K..