Last year Kaemingk substantially increased the size of their Christmas showroom with a fantastic alpine scene complete with a number of ski pods greeting customers as they arrived to lead them into the showroom.
The challenge to create an equally eye-catching scene one year later has been achieved with a fairy-tale setting underneath a beautifully decorated white tree with sparkling lights and crystal decorations. A gorgeous angel on a swing chair is also present to welcome visitors into the showroom.
The large seating area decorated in a ski setting last year, has been transformed into a luxurious sparkling white setting. This area, where approximately 150 people can be seated, is split in half by a very long and beautifully decorated catwalk. In a mainly white setting, sparkling gold and silver decorations and gift items have been used to create a fantastic preview into Christmas 2013.
The products used in these settings are based on two of the nine different Christmas themes Kaemingk are presenting for 2013. – Sparkling Whites and Tell a Story.
A number of themes are presenting traditional Christmas colours in new and trendy settings. One of these themes is called Christmas Chic. In a beautiful family kitchen, red and white decorations combined with more luxurious silver elements plus a touch of white mint are being combined to create a whole new experience.
Another traditional theme is called Classic Home. This is an ideal collection for a home where special family moments are being shared! The dinner table is decorated with beautiful classic ornaments in warm colors. Guests will feel at home in this warm and cozy scenery.
Christmas is a nostalgic celebration and this is exactly what Santa’s Memories is bringing to you. The setting and products in this theme will take you back to the time when you were hanging your stocking in front of the fireplace and you were anxiously waiting for Father Christmas to arrive.
Of course Kaemingk is making sure the latest trends and developments are being covered. A fine example is a strong new theme Silent Luxury in which products for more contemporary households are being presented. In a harmonious setting, mostly large and simple-shaped deco elements made of natural materials can be found.
One of the many customers visiting Kaemingk on a yearly basis, was commenting that it is amazing to see how Kaemingk has again strengthened the showroom. “The range this year is showing more depth and certainly is the most comprehensive Christmas ranges I have come across”, she commented.
Lighting and trees - two key Christmas categories, are certainly not forgotten! Kaemingk is the largest supplier of Christmas lighting in Europe and you can understand why when seeing the total range. Next to the basics in Christmas lighting the range includes a full range in acrylic LED lighting sculptures, lit villages, battery operated lighting, pre-lit outdoor trees, etc.
Patrick Brinkcate, sales manager UK, explained that the new tree brand Everlands has been very well received.
“In the last two months our sales team visited many customers and the general feedback about the Everlands trees is that sell through has been excellent because of a strong quality-price ratio backed up with strong POS and a eye-catching packaging”.
For the 2013 range Kaemingk have further invested in new tree ranges and improvements to the quality and completeness of the assortment.
Kaemingk isn’t just about Christmas though and the company have recently opened a much bigger Spring-Summer showroom that is now almost as big as the Christmas showroom. The total Kaemingk range now consists of 5,000 Spring-Summer items and 10,000 Christmas items.
