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50 years of Glee - Vote now for your Glee 50 Year Hero's
Glee 50 Year Hero's - Most Influential Nominations
Glee 50 Year Hero's - The "Character of Glee" Nominations
Glee 50 Year Hero's - Hero Product Nominations
Glee 50 Year Hero's - Hero Plant Nominations
Stratford Garden Centre implements WinRetail System
FELCO Elite secateurs incorporate cutting-edge design
Exciting opportunity to join Creative Products team
GCA’s July BoT results show an ‘encouraging month'
eBay announced as sponsor of 50th anniversary edition of Glee
MorePeople release white paper on succession planning
Work starts on Caulders’ new restaurant
Marriage’s relaunches indoor and aviary bird products
Star billing for the new Aquatics Zone at PATS
Burgon & Ball launches ‘Sahara Sunset’ home collection
National Garden Gift Cards can be stored in mobile wallets
River Cottage lauds 'fantastic results' from RocketGro
Chefs unveil exclusive recipes with Napoleon Grills
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Get to know AMES Tools’ new cutting & pruning collection
Visit Primeur at Glee to find out how to make gardening sell year-round
Autumn Fair offers host of incentives for buyers
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Get your copy of GTN Xtra
Battle of the landscapers at BBC Gardeners’ World Autumn Fair
Green Retail Awards at Autumn edition of PLANTARIUM|GROEN-Direkt
Fleuroselect Annual Convention held in Austria for first time
AIPH/Green is Life Conference to explore sustainability
The best of last week's
New appointments to Executive Leadership Team at Notcutts
Plant pots accepted in kerbside recycling from 2026
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GTN August 2024 Issue: Glee Celebrates 50 Years, who will you vote for as a Glee 50 Year Hero?
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Marriage’s relaunches indoor and aviary bird products

Marriage’s has relaunched its comprehensive indoor and aviary bird food range. The relaunch marks the first phase of the brand’s new identity, which will be extended across other ranges later in the year.

 

With a fresh new packaging look and a range of new formulations, it showcases the brand's premium quality, both inside and outside the pack.

 

With 22 innovative products in the category, Marriage’s indoor and aviary bird food contains only the finest ingredients, helping to keep birds fit and healthy.  Every product has been expertly formulated to cater for the individual nutritional needs of budgies, canaries, foreign finches, parrots, cockatiels, parakeets and lovebirds. 

 

A balance of carbohydrates, natural proteins, fats and essential nutrients helps support optimum health and wellbeing and contributes to healthy plumage and skin. The parrot, cockatiel, parakeet and lovebird foods have been carefully redesigned with an assortment of tasty and wholesome ingredients to help provide opportunities for foraging and physical manipulation. They also help to provide important mental stimulation by delivering a variety of textures, colours and tastes. A premium selection of staple straight foods, that are sustainably sourced, complete the range. 

 

The new fresh-looking pack design has been utilised across every pack format and size, to bring strong brand identity across the range. Clearer product names and key call outs bring the product features and benefits to life on the pack face, for greater clarity of proposition on shelf. Every pack also includes the Marriage’s® 6 Step Well-being Plan, providing useful feeding tips and helpful ways to support a companion bird's well-being.

 

New pack sizes have also been introduced across the category to cater for customer purchasing requirements with weights ranging from 1kg all the way up to 20kg.

 

“We are very excited to present our enhanced, premium quality indoor bird range. We know that choosing a food for a companion bird isn’t just about what looks good. Considerable thought goes into ensuring that each of our feeds help to provide birds with the nourishment they need to stay healthy and happy,” said Sarah Kitson, Head of Marketing. “The new consumer-tested packaging creates real stand out on shelf and provides retailers with the key benefits to share with their customers. 

 

“No matter the age or breed, we are dedicated to ensuring that birds maintain a healthy, balanced diet. From blends made for companion birds to supporting top show breeders, our feeds are brimming with essential nutrients to help support growth and development.”

 

For further information on how to stock our new indoor and aviary bird range, call 0845 257 0232 or e-mail contactus@marriagesmillers.co.uk

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